Thursday, March 3, 2011

PRESS RELEASE / THE UNIFORM PROJECT

Shoes For The Journey To Eco-Fashion



Payless ShoeSource is supporting its eco-partner Summer Rayne Oakes in a month-long 'Uniform Project' to raise awareness for eco-fashion, says a press release.

As a part of the ‘Uniform Project’ initiated by Sheena Mathieken in 2009, Summer has designed a black dress that she will wear all the days of this month. She will style the dress with a variety of shoes and accessories from Payless, including the Zoe & Zac products that she helps be manufactured more sustain-ably.

Through this project, Summer would collect donations for a charity called ‘Water’ whose mission is to raise money to build wells for the people who do not have access to clean water and basic sanitation facilities around the globe.

To have a look at the 31 different looks of Summer in a single dress, one can visit www.theuniformproject.com. The website helps people learn more about sustainable fashion as well as donate to each participant's chosen cause.
The brand Zoe & Zac was created by Payless in April 2009. The brand was different than other shoe brands with its agenda of bringing eco-consciousness to the mainstream. It uses eco-friendly components and materials such as organic cotton and linen, environmentally preferred faux leather, suede and patent, as well as natural hemp, recycled rubber outsoles, eco-friendly EVA cushioning, and water-based glues for its shoes.

Photo Courtesy: Zoe and Zac  and The Uniform Project
To read the full story: Payless ShoeSource Supports Eco-Partner Summer Rayne Oakes in Month-Long Uniform Project to Raise Awareness for Eco-Fashion

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