| NEWS REPORT / ECONEWS |
Pants to Fight Poverty
To celebrate the launch and to show their support for Fairtrade Fortnight (28th February – 13th March), Pants to Poverty recruited over 150 students from Central St Martin’s to take to the streets of London to strut their stuff through the streets of London.
A few days ago, Pants to Poverty was also showcasing its new collection which celebrated the fifth anniversary of Fairtrade cotton at Pure Spirit fair in Lodon's Earl's Court. The new collections included new styles for women including mini shorts and the launch of a new woven collection in a pastel colour pallet and an array of rich and vibrant colours. Ben Ramsden, founder of Pants to Poverty, commented: “This is the first UK trade show we have shown at. We have been waiting a long time for a show like Pure Spirit to come along and we are very excited about how much the show are recognising and promoting ethical fashion!”
‘Pants to Poverty’ was started in the year 2005, the same year when Nelson Mandela stood in Trafalgar Square and called for a generation to rise up and ‘Make Poverty History’. Since then it has been continuosly working with farmers in India, making a difference in their lives via manufacturing organic underwear.
The cotton is sourced directly from fair-trade and organic cotton farmers in India and Pants to Poverty has developed a relationship with farmers in Vidharba, Maharashtra – an area notorious for terrible suicide rates of circa seven a day for the past 15 years. By working with partners in India, two years ago Pants to Poverty set up a business unit owned by the farmers to produce the world’s first child labour free organic and fair-trade cotton.
Ben Ramsden says, 'Fashion can change the world. We want to show Fairtrade fashion is just as good as anything else out there and encourage retailers to sell Fairtrade cotton.
Photo Courtesy: Pants to Poverty
To read the full story: Pants to Poverty - fairtrade underwear brand at Pure Spirit
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