| PRESS RELEASE / H&M |
H&M launches fully Sustainable Collection
The romantic garden collection is made using organic cotton and recycled materials. All the garments have been produced using sustainable materials or using recycled PET bottles or textile waste.
The collection includes a feminine chiffon dress made from recycled polyester with a colourful garden print, a pinafore dress in organic cotton with romantic roses and a smock dress in organic cotton with an ethnic floral pattern. An organic cotton top in a small floral design or a frilly chiffon top made from recycled polyester can be combined with cropped trousers or shorts in organic cotton and/or linen. A beige anorak can be worn over a floral jumpsuit, both of which come in tencel.
H&M's most important sustainable material right now is organic cotton. H&M has been selling clothes containing organic cotton since 2004, and are still continuing to invest in this initiative. The aim is to increase the use of organically grown cotton by 50% every year until 2013.
H&M’s Garden Collection—which features sustainable fibers throughout the line—hit stores on March 25. The Garden Collection aligns with H&M’s wider commitment to organic cotton and sustainable fashion plans for 2010, and prices for the new line remain consistent with other H&M products.
