Showing posts with label value chain. Show all posts
Showing posts with label value chain. Show all posts

Monday, March 14, 2011

NEWS REPORT / GRIST

The Green Index For Apparels

Wouldn't it be really convenient for green shoppers if every piece of clothing came with a number that told how green it is? A group of apparel companies recently formed what they call ‘Sustainable Apparel Coalition’ to focus on making an innovative tool that could give a number to an item of clothi
Publish Post
ng based on its sustainability.

The members of the Sustainable Apparel Coalition include apparel giants such as Adidas, Arvind Mills, C&A, Duke University, Esprit, Esquel, Marks & Spencer, Timberland, Gap Inc., Patagonia etc. These companies are planning to develop a database that would track the impact of a garment on environment at every level of production and on the basis of that, give a sustainability score to it. With the help of this score, they want to help individual apparel companies clean up their supply chain. The score would be based on a number of factors like energy efficiency, and labor practices, cotton growth, dye, and packaging.

According to the American Apparel and Footwear Association, Americans spent roughly $340 billion on clothing and shoes last year, which is about 25 percent of the global market, and virtually all of it came from somewhere else. Therefore it is not easy to study the supply chain by an individual company on its own.

Sustainable Apparel Coalition plans to focus on water use efficiency, minimization of chemical constituents of water discharges associated with manufacturing of apparel products, minimization of energy use, creation of apparel products with low carbon footprints with the help of technology among others. It will also stress on the importance of a workplace that is fair and safe.

This initiative is hoped to raise awareness among organisations, designers and those who can make the most difference: consumers. Jeffrey Swartz, the chief executive of Timberland recently said to New York Times , “This is really filling a void. The government has standards for miles per gallon on a car, but we have no real standards for clothing. This will ultimately put the power in the hands of the consumers, because the apparel industry is saying out loud, ‘We’re going to find a way to disclose to you what’s behind this purchase decision — beyond color, size and fit ”.

In an interview with Tom Philpott of Grist, Yvon Chouinard of Patagonia said, “I'm convinced that most of the damage done to the planet is done unintentionally. A lot of people don't want to intentionally be evil like that, but they just don't know. Given the choice, I think they'll make the right decisions. You get five pairs of jeans in front of you, one is a 2 [on a 1-10 sustainability scale], and one is a 10, and you zap your little iPhone on the barcode to find that out, you'll probably buy the 10. Without information, jeans are jeans, they're all the same. I think it's going to be a pretty powerful tool for consumers to use.”

To read a full report: Sustainable Apparel Coalition delivers the eco-skinny on your skinny jeans
Read More..

Thursday, March 10, 2011

PRESS RELEASE / PARIVARTAN AWARDS

Parivartan Awards: Driving Sustainable Change


With every passing year, resources are getting used up and becoming more scarce in the process of meeting the demands of the world’s economy. According to World Business Council for Sustainable Development, the supply of energy and material resources needed for industrial growth is expected to rise to 170% of the earth’s bio-capacity by 2040. Needless to say, sustainability is gaining paramount importance.

Parivartan (a Hindi word which means change) is a forum that aims to bring various organisations to a platform where they can discuss about how sustainability can improve business performance.

Recently, India Carbon Outlook invited nominations from firms for Parivartan 2011 Awards to recognize and showcase companies that have used innovation for making their products, processes, facilities and operations sustainable. The jury comprises of leading brands, buyers, industry players and influencers from four sectors i.e. automotive, packaged food and beverage, IT and IT enabled services and textile and apparel.

‘Parivartan 2011 Awards for Sustainability and Innovation’ would recognize and showcase companies that have, in their own innovative way, tried to make their products, processes, facilities or operations sustainable. Through Parivartan 2011 Awards, companies will have an opportunity to present unique innovations in products and services in front of an international audience and discuss sustainable and innovative business case studies with them. There would be sessions to attend and plenty of networking opportunities!

The winners of the Parivartan Awards 2011 would be announced at the Parivartan 2011 Awards Ceremony on March 24, 2011.

To read the full story: http://www.parivartanforum.in
Read More..

Monday, March 7, 2011

PRESS RELEASE / FAIRTRADE FOUNDATION

UK Fairtrade Sales Cross The Billion-Pound Mark

The demand for Fairtrade products in the UK remained high last year, despite the unstable economic times. Recently, Fairtrade Fortnight 2011 was launched with the announcement that sales of Fairtrade products have increased by 40% in 2010 to an estimated retail value of £1.17bn compared with £836m in 2009, says a Fairtrade Foundation’s press release. However, the story on Fairtrade cotton has not been comforting.

Figures released by the Fairtrade Foundation reveal that every day in the UK, people are consuming some 9.3 million cups of Fairtrade tea, 6.4 million cups of Fairtrade coffee, 2.3 million chocolate bars, 530,000 cups of Fairtrade drinking chocolate and 3.1 million Fairtrade bananas. New categories are also growing with over 1 million cosmetic products using Fairtrade ingredients also being sold in 2010.

According to the Fairtrade Foundation’s Executive Director, Harriet Lamb, “It is fantastic to break the first billion. Millions of Fair Trade farmers will be cheering to know that UK shoppers and businesses still care. The challenges of global poverty and inequality are more serious than ever, especially for the farmers who grow the coffee, tea, bananas, rice or cotton on which we depend here in the UK.”

The extension of Fairtrade range into new areas such as cosmetics has opened up opportunities for more producers in the past year. Juliana Sampana, a shea nut gatherer from the Akoma Co-operative in Ghana, which has recently started selling shea butter into the UK Fairtrade cosmetics market, says: ‘The women who are from poor communities like Pusu-Namogo are blessed. Many women in our region and elsewhere have over the years worked so hard to put food on their tables for their families through farming and other odd jobs but end up with an unfair income leading to several deficiencies as a result of poor dieting. The majority of their money is spent on treating deficiency-related illnesses such as kwashiorkor, beriberi and skin rashes. With Fairtrade the women are assured of receiving a fair wage for their hard work.’ With the Fairtrade premiums they have now earned, the women have been able to provide health insurance as well as buy school uniforms for their children. Juliana is visiting the UK to speak at Fairtrade Fortnight events.

Support for Fairtrade in local communities continues to surge in the UK, where the FAIRTRADE Mark is recognised by 74% of the public . Vibrant community campaigns in more than 500 Fairtrade Towns across the country, along with thousands of schools and universities, faith groups (Christian, Muslim, Jewish, Hindu), are helping the public make a personal and local connection to Fairtrade.

Responding to that public support, major company moves to Fairtrade which have contributed to 2010 growth figures include Cadbury Dairy Milk, all Starbucks espresso-based coffee, Nestle’s four-finger KitKat, Sainsbury’s tea, coffee and sugar, Morrison’s roast and ground coffee, Tesco Finest Tea and Tate & Lyle retail sugar. And the growth is set to continue throughout 2011 with Ben & Jerry’s still rolling out their commitment to make every ingredient they use, from sugar to nuts to cocoa, Fairtrade that can be Fairtrade in the UK by the end of 2011 and Green & Black’s conversion of their entire range of chocolate bars and beverages in the UK to 100% Fairtrade, by the end of this year.

Fresh commitments for Fairtrade Fortnight 2011 include The Co-operative’s announcement to convert all commodities that can be Fairtrade to Fairtrade by 2013, starting with bananas; Topshop’s launch of a new range of Fairtrade cotton denim; Waitrose’s conversion of the majority of Waitrose Tea to Fairtrade as well as several products in the Duchy Originals range; M&S’s introduction of a new Fairtrade cotton range as part of its Indigo Green label; and the spice and herb company Schwartz’s announcement that it is launching four new Fairtrade herbs - basil, mint, marjoram and dill – later in the year.

Meanwhile, Aldi is launching its first Fairtrade product range, including bananas, coffee, tea and chocolate; and Sainsbury’s will offer a new coffee for Comic Relief from the Democratic Republic of Congo, aimed at helping farmers in a conflict-ridden land. The pioneering Fairtrade companies have also introduced new products including the first Fairtrade raisins from Afghanistan launched by Tropical Wholefoods to support small-scale farmers in the Parwan province. TKMaxx and Comic Relief are using Fairtrade certified cotton from Mali for this year’s Red Nose Day T-shirts, designed by Vivienne Westwood.

The Fairtrade Foundation has broken new ground too with the world’s first Fairtrade and Fairmined gold, from artisanal miners in Colombia, Peru and Bolivia, in partnership with the Alliance for Responsible Mining, with 21 companies already signed up to take part in the scheme.

Against a picture of overall growth, however, some product categories have struggled in the midst of recession. In particular, Fairtrade cotton sales have declined in the past year, as ethical ranges struggle to compete with a continuing trend for cheap, fast fashion.

The Fairtrade Foundation has been particularly concerned about the restriction of market opportunities for cotton farmers in West African countries such as Mali, Senegal and Cameroon. As well as a campaign targeting the European Commission on the issue of continued global cotton subsidies, campaigners are putting a special focus on cotton during Fairtrade Fortnight, including an attempt to break the record for the world’s longest - and fairest - string of cotton bunting and bring attention to the plight of West African cotton farmers.

The theme of this year’s Fairtrade Fortnight is Show Off Your Label, to encourage people to have fun as they discuss the serious values of sustainability, fairness, opportunity and empowerment that lie behind the FAIRTRADE Mark.


Photo Courtesy: http://www.fairtrade.org.uk
Read More..

Monday, February 14, 2011

NEWS REPORT / INDIAN EXPRESS

Indian Origin Designers Turn to Eco Fashion


Following the footsteps of international fashion designers, Indian origin designers from the US, Canada and UK designers too are standing up for the cause of eco fashion, says a news report in Indian Express. A few of them are playing significant roles.

Swati Argade, USA
This Indian American designer uses hand woven fabrics and has a signature style of mixing ethnic and bohemian aesthetics that is transformed into an urbane looking collection. She chooses fabrics and dyes consciously keeping sustainability as a priority.

Swati also goes for recycling, re-purposing and upcycling, but firmly believes that the design is paramount and there should be no excuse to compromise on it. Last year, she launched a collection of coats made from recycled bottles and organic cotton under her ‘Bhoomki’ collection. She says, "These coats will have the lowest carbon footprint vis-a-vis competition in America."

Karishma Shahani, UK
She is a London College of Fashion graduate and is working to evolve her sustainable fashion label rooted in traditional arts and crafts.  She is also promoting traditional Indian crafts by converting waste material into a contemporary textile line for a high end home furnishing house.

For her final year collection at London College of Fashion, she came up with a collection called ‘Yatra’. It was a colourful collection for which Karishma got an artisan from India to dip-dye natural fabrics like cotton, silk, linen, and muslin using plants from his local market. She is also collaborating with Amy Sol, an American artist, in a women's empowerment project rooted in a weavers' village in Madhya Pradesh.

Sheena Matheiken, USA
Sheena, who was born in Ireland and raised in India and is famous for her ‘Uniform Project’, tries to promote re-use and ethical fashion. She hopes her efforts would encourage smart designers to launch ethical collections, with support from informed consumers. Sheena adds, "It would make sustainability the norm rather than the exception."

She says to Indian Express,”The Uniform Project was born out of a desire to do something creative that was also consequential. We are now a social enterprise that converges ethical fashion and philanthropy, challenging women to simplify their wardrobes without compromising on expression and style."

She took the challenge of wearing one dress for 365 days. She used to wear the same dress differently (sometimes even wearing it inside out!), with different accessories and it looked different everyday. It turned out to be a huge success with people getting inspired and Sheena raising funds for educating kids of Akanksha Foundation.

To read the full story:  Indian origin designers go green
Read More..

Saturday, February 12, 2011

NEWS REPORT / WORKING WATERFRONT

Cotton: The Importance of Asking Questions

How many consumers ask questions before buying an item of clothing? How many producers ask questions while purchasing cotton for their textile companies? Considering the impact of cotton cultivation on the earth and cotton farmers, a lot of important factors should be dwelled upon.

Recently, Yvon Chouinard, the founder of Patagonia clothing company stressed on the importance of asking questions related to cotton at the Seafood Choices Alliance Seafood Summit in Vancouver B.C.

It all started in the early ‘90s when Yvon asked where Patagonia's cotton came from and what was known about it. It turned out, not much was known. Then he explained how his company soon learned that the cotton used in their clothing was actually 80 percent fiber and 20 percent chemicals. Patagonia staff also came to know that 25 percent of all the pesticides in the world are sprayed on cotton, a crop that represents 3 percent of agricultural production.

Soon, Yvon and others started coming face to face with many facts as they visited the places where the company was buying their cotton from. They found contaminated valleys and basins and communities that had cancer rates that were 10 percent higher than the national average. The cotton seed oil byproduct and the cotton dyes were also discovered as toxic. The source of the dying facilities they were was  killing rivers in Europe.

After many initial hiccups, it took some years for Patagonia to move to entirely organic cotton clothes. It took some questions to be answered and some alternate solutions to be found out. It seemed a rather unusual topic to discuss at a Seafood Summit till Yvon told the audience of seafood industry groups and NGOs to ask the same questions about seafood industry and try to make a difference.

Read More..

Monday, September 20, 2010

PRESS RELEASE / LAKME FASHION WEEK 2010

Back to Nature Walks The Ramp in Lakme Fashion Week

The Lakme Fashion Week in India has a strong showing by designers building their stories around the organic, sustainable and back to nature themes.

Anita Dongre’s collection at the Lakmé Fashion Week Winter/Festive 2010 show was called “A Tale of Two Cities” but it was also a tale of two collections from the very creative designer.

Inspired by the Rajasthan village woman, her prêt IINTERPRET line was aimed at the jet setting woman, who loves to blend the styles of the east and west. Using some eco friendly fabrics like Liva‐Viscose by Birla Cellulose, Anita had a versatile wardrobe for the woman on the go.

In the Anita Dongre ‐ TIMELESS line with touches of Jaipur, there were the Indian textiles and weaves which made a dramatic impression on the ramp. Using organic cotton, vegetable dyes and hand block prints, the look was regal and opulent for bridal wear with silver zardozi work, mukaish and gotta craft which were used lavishly for the ghagras, churidars and beautiful saris.
Read More..

Friday, September 10, 2010

COMPANY REPORT / PEOPLE TREE

A Journey to Bangladesh

Emma Watson's recent trip to Bangladesh with People Tree has brought closer to the people to whose lives Fair Trade makes a difference. Writing on the People Tree website, Emma says "I still find it hard to convey what Fair Trade means to those producing our fashion - it's just so impressive to see how the women have used Fair Trade clothing to escape poverty and empower themselves and their children. I was very moved and inspired."

Endorsing the new collection of People Tree, she writes, " Although I wasn't centrally involved in the design of this collection, I had great fun in helping Safia select some gorgeous Fair Trade textiles - a dogtooth hand woven check, cable knits, soft organic jerseys and the first Fair Trade hand woven brushed checked fabric which has been made into easy tulip skirts, dresses and shirts."

"There are even a few party dresses, such as the little black satin tulip dress which can be dressed up or down to suit any occasion! I have picked out some of my favourite pieces which I have modelled for People Tree."

In an interview with Safia Minney of People Tree, Emma goes on to say, "Having seen the slums in Dhaka and the conditions in which these people live and work to produce 'fast fashion', I would say to those people that this is not the way we should be making clothes in the modern world.

These workers have no rights and work every hour of the day just to feed their families. Fair Trade gives families the option to stay together, rather than one or both parents having to move to cities, and they are paid a fair wage. It empowers people and doesn't take away their dignity."

Read Emma Watson's Message and Interview at People Tree

Photo Courtesy: People Tree
Read More..

Wednesday, September 8, 2010

INTERVIEW / TRAIDCRAFT COUNTRY DIRECTOR NEETI MALHOTRA

Fighting Poverty Through Trade

Traidcraft, a UK-based fair trade organization, established in 1979  fights poverty through trade, helping people in developing countries to transform their lives. In India, Traidcraft works to create demonstration models with farmers and engages in advocacy of issues that adversely impact small farmers.

Traidcraft earlier this year helped launch the fair trade label ‘Shop for Change’ in India, with a focus on cotton as the lead protect. According to Country Director for Traidcraft Exchange's India Country Programme, Neeti Malhotra, at the trade and support levels, the positive impact of Traidcraft’s work has been through the collectivization of small farmers, giving them an identity and thereby increasing their power of negotiation in the market, accessing business services, and achieving economies of scale.

At the influence level, she believes collective operations have enabled farmers to feel empowered to advocate and lobby for their issues and effect policy change. 

In an interview with Make Cotton Sustainable, Neeti Malhotra says “Farmers now realize their own importance in supply chains and are also able to raise their voices on several policy issues.”

Why are Cotton farmers important to Traidcraft?

Traidcraft specializes in equipping the poor with business and enterprise skills, and lobbying and advocacy skills that enable them to improve their lives. We have over 25 years expertise in South Asia based upon tried and tested practical interventions.

Cotton farmers are important to Traidcraft because of the sheer size of the sector worldwide and the very large number of small and poor farmers who grow cotton in agriculturally difficult regions of the world – i.e. arid and semi arid.  In two of the countries that Traidcraft works in – Kenya and India, cotton is one of the major crops and millions of farmers are dependent on it.

Over 15 million Indian farmers and their families rely on cotton for their livelihoods. However small cotton farmers are disorganised and unable to wield any political power.

Most Indian agricultural policies that relate to the cotton sector (such as the Minimum Support Price, procurement, marketing, credit, input support etc.), do not favour small farmers. For example, chemical fertilisers are very expensive. Subsidies are paid to the companies and are not passed to the farmers.  In addition, these huge subsidies have encouraged the indiscriminate use of chemical fertilisers, which has resulted in the degradation of natural resources, especially soil, and is now threatening the food security of the country.

Small cotton farmers also face a number of other problems which make it hard for them to earn a sustainable livelihood: they face ever-increasing costs which are pushing many into debt; they are too poor to invest in new technology; they face low productivity and yields due to poor soil quality and poor quality seeds; they suffer from poor health and nutrition which reduces the time they can spend earning income; they face expensive and exploitative local credit and inputs (such as pesticides and seeds); and they lack any sort of safety net. Erratic weather patterns in the shape of unprecedented droughts or flash floods due to climate change have increased their vulnerability even more. In the face of so many problems an estimated 200,000 farmers, many of them cotton farmers, have committed suicide in India since 2003 - and this trend shows no sign of stopping. (On average there has been one farmer suicide every 32 minutes since 2003.) Small cotton farmers need practical interventions to help them develop more sustainable cultivation.


Who are your partners in India?

In the cotton sector, Traidcraft has been working with Agrocel for over a decade now.  Our other partners in the cotton sector include, Shop for Change (Mumbai) SEVA (in Raichur) and the Nav Nirman Trust (in Raichur).  Through a Cotton Forum that we have recently initiated, we are networking with other NGOs including Chethna Organic, Chethana Society, Zameen Organic, Centre for Sustainable Agriculture, Oxfam, Organic Exchange, among others.  

What is your vision for Traidcraft as an organisation?

Traidcraft’s India office is a liaison office working as the representative of its main office in the UK.  Given our limited role and the size of our operations, Traidcraft sees itself playing the role of a catalyst to bring together like-minded organizations on a common platform and facilitate their working together with each others’ strengths towards a common mission of reducing poverty. 

What geographies are you working in on Cotton in India?

At present, the India Cotton project developed by Traidcraft UK is being implemented by project partners (local Indian NGOs) in the Raichur district of Karnataka.  This project is funded by UK’s Department for International Development (DFID). Along with partners, we do demonstrative projects but through platforms like the Cotton Forum, we are covering a larger geographic area by influencing action and policy level work. Our future plans on cotton are geared around the main cotton growing regions in the country particularly central and southern India.

What are the positive impacts you have created and how do you measure them?

Traidcraft works at three levels – trading (access to markets), support (technical and business services training & consultancy), and influence (policy change).

At the trade and support levels, the positive impact of Traidcraft’s work has been through the collectivization of small farmers, giving them an identity and thereby increasing their power of negotiation in the market, accessing business services, and achieving economies of scale.  Where there is a choice of fairtrade markets and fairtrade certification, farmers are able to get a fairtrade premium for their crop which has benefitted their community.  Through provision of appropriate services and related training, the costs of production has  reduced due to better and environment friendly agricultural practices.  This is measured against the baseline data collected in each ‘project’.

At the influence level, collective operations have also enabled farmers to feel empowered to advocate and lobby for addressing their issues and effect policy change.  Farmers now realize their own importance in supply chains and are also able to raise their voices on several policy issues.

In January this year, Traidcraft helped launch a fair trade label ‘Shop for Change’ in India with a focus on cotton as the lead product.  This has and will bring in a number of private sector organisations to join the movement to create fair trade supply chains in India.  We have also begun to build a consumer movement around fair trade to strengthen the demand side of these supply chains.

This is supported by advocacy at the international levels, interactions with UK companies (through the Ethical Trading Initiative and Fairtrade Foundation), and sharing learning across the regions where we work.


What role do you think the private sector players e.g retailers can play to catalyse this effort?

Private sector players along all parts of the cotton supply chain are critical to sustainable change through their good practices and ensuring that they keep development at the heart of their business operations. 
Traidcraft plc which is a leading fair trade organisation in the UK does this by example.  Therefore, working with private sector companies e.g. seed companies and retailers can play a very important role in ensuring the interests of small cotton farmers are taken care of. 

If, for instance, retailers agree to promote products made of certified (whether organic or fairtrade) cotton and educate consumers regarding the benefits of these products to the farmers, farmers can be assured of better prices, assured markets and cultivation practices that are not harmful to their health and that of their families.  Similarily, if seed companies commit themselves to a ban on the use of child labour in seed production, a very unfair practice would stop.  Seed companies (as their social responsibility) could support this through better wages to the farmer families (so that they are not tempted or forced to send their children for work) and ensuring educational opportunities for the children of the farmers working for them.

Photo Courtesy: Traidcraft
Read More..

Monday, September 6, 2010

NEWS REPORT / BUSINESS STANDARD

Alok Industries, Victoria's Secret And Burkina Faso

There is another Victoria's Secret: The Indian connection to the global rage tied in with cotton sources from Burkina Faso, says a report in the Business Standard. The story begins a little while back.

According to an earlier West Africa Cotton Improvement Program (WACIP) report, in July 2007, the National Union of Burkinabe Cotton Producers (UNPCB) signed an agreement with Limited Brands on behalf of Victoria's Secret to purchase 600 MT of organic “fair trade” cotton, the bulk of Burkina Faso's organic cotton crop. Under the contract, UNPCB had to assure proper handling so the cotton could be certified as organic. To support this innovative deal, WACIP contributed funds to help UNPCB purchase locally-fabricated cotton sacks and wrapping materials as well as training of farmers.

Now, says the Business Standard, Alok Industries' has had a three year sourcing arrangement from Burkina Faso and is now taking its machines to the West African Country.

According to the Business Standard, Alok Industries’ involvement with Victoria’s Secret and Burkina Faso is actually three years old. Since 2007, Alok Industries along with its Sri Lankan partner, MAS Intimates, sources close to 300 tonnes of Burkinabe cotton from there. This cotton gets shipped to India and Alok Industries spins 200 tonnes of yarn from that. This yarn is then made into fabric and sent to MAS Intimates factories for the final garment before it hits high street fashion shelves from New York and Paris to London and Tokyo.

But now, in order to make the economics even more viable and to kickstart industrialisation in the former French colony, Alok Industries is planning to set up a manufacturing base - a spinning unit of 68,000 spindles.

Currently, Alok Industries sources 3,500 tonnes of yarn from outside to fulfill its own clothing requirement. A facility in Burkina Faso will now give it an option to make 600 tonnes of yarn every month. That’s 7,200 tonnes every year which the company can use for its own requirement or sell to other textile companies.

Alok Industries exports 35 per cent of its products to over 70 countries in the US, Europe, South America and Africa. Other than Victoria’s Secret, its global customers include GAP, JC Penney, Mothercare and Walmart. Alok Industries’ export income in 2010 has seen 60 per cent annual growth at Rs 1560 crore.

Read here the full report on "Alok Industries spins Victoria's Secret in Burkina Faso" in the Business Standard

Photo Courtesy: WACIP and Victoria's Secret
Read More..

Tuesday, August 24, 2010

NEWS REPORT / NIKKEI

Itochu To Support Farmers' Transition to
Organic Cotton in India

Japanese trading house Itochu Corporation will seek to boost the output of organically grown cotton in India by providing financial aid to small farmers who give up the use of chemicals, reports Nikkei.

Accreditation for organic cotton production requires at least three years of chemical-free cultivation, with small producers facing dwindling income for that period. As a result, the trading house will pay a premium of 20-30% over regular cotton during the course of the transition.

Cotton grown during the changeover will be branded pre-organic. Last year, Itochu bought 400 tons of pre-organic cotton from some 900 farmers in northern India, and plans to buy 500 tons from 1,100 producers this year. With around 4,000 farmers wanting to make the switch to organic, Itochu plans to procure 1,000 tons from 2,000 producers in 2012.

Purchased pre-organic cotton will be shipped to Japan and elsewhere in raw cotton or thread form to be made into T-shirts, jeans and other products. Focusing on their eco-friendliness, the items will be marketed as high-value-added apparel to differentiate them from lower-priced offerings.

Source News Report: Itochu Promoting Organic Cotton Production In India
Photo Courtesy Itochu Corporation website
Read More..

Monday, August 23, 2010

PRESS RELEASE / BIOFACH 2011

BioFach 2011 To Celebrate Organic Cotton


Green fashion is on the road to success and global representatives from the organic sector meet once a year at BioFach, the World Organic Trade Fair at the exhibition centre in Nürnberg. Altogether 2,557 exhibitors and 43,669 trade visitors attended the last event.


From 16–19 February, the Textil-Area at BioFach 2011 will have a gathering of suppliers and visitors with interests in natural textiles and eco fashion. This year’s special area continued the success of the premiere with a total of 47 exhibitors present. A real highlight this year were the daily fashion shows, which will take place again in 2011 following their successful first edition, says a BioFach 2011 Press Release.

Buyers will be able to view new products and trends from the green fashion market at the BioFach and Vivaness exhbitions in Nürnberg from 16–19 February 2011. In addition, the Textile Forum sessions will be held simultaneous with the annual BioFach Congress.

 Press Release: BioFach 2011: Green fashion increasingly catching on
Read More..

Thursday, August 19, 2010

PRESS RELEASE / VAN HEUSEN

Van Heusen Organic Shirts Fund Tree Drive

In India, Van Heusen had introduced an ECO Range in April this year – a 100% organic line of shirts made of 100% organic cotton, untreated cotton seeds and natural dyes.  As part of this initiative, Van Heusen had committed to give 1% of its sales of the Eco line to “Trees for Free’’ an organization committed to increasing the green cover on this planet. In essence, every eco shirt purchased meant more trees planted.

The sole aim of ‘Trees For Free’ organization is to plant and nurture trees in public spaces for the benefit of all. Till date, they have planted over 21,000 saplings in the city of Bangalore.

Living up to the commitment, Mr. Shital Mehta, COO, Van Heusen today presented a cheque of Rs 4.5 lakh, a part of the revenues from the sale of Eco line, to Ms. Janet Yegneswaran, President of ‘Trees for Free’ at the company’s head office in Bangalore, says a Press Release.


For the full Press Release
Read More..

Saturday, August 7, 2010

NEWS REPORT / SUNDAY MID-DAY

India's Online Organic Store

Do U Speak Green is India’s first 100 per cent organic clothing webstore and markets apparels made from organic cotton, bamboo, even eucalyptus viscose. “I am a wildlife and nature enthusiast, and have been in the business of exporting natural fabrics. The time seemed right ripe for an organic clothing line for India, since there was nothing like it here,” says the Mumbai-based entrepreneur Shirish Goenka in a report in the Sunday Midday.

“Most cotton farmers in the country don’t possess protection that’s necessary when dealing with pesticides. Most of them suffer from related illnesses, and some of them succumb due to prolonged exposure. Buying organically grown cotton means you are doing them a favour.” Organic cotton grown without chemicals is also better for the soil since soil fertility and therefore, yield, increases progressively over the years. As part of their commitment to the environment, Do U Speak Green donates 10 per cent of profits to the Bombay Natural History Society (BNHS), which uses the funds for conservation and plantation projects. The brand also retails at the BNHS office.

Read the Midday Story "Walk & Wear the Green Talk"
Read More..

Wednesday, August 4, 2010

PRESS RELEASE / ORGANIC EXCHANGE 

Organic Exchange to Host Sustainable Textiles Conference

Over 300 international representatives will meet in New York City, New York USA October 27-28, 2010, to attend the 2010 Organic Exchange Sustainable Textiles Conference (www.organicexchange.org), according to a Organic Exchange press release. Participants will include those involved in making key decisions on sustainable textiles including; brands and retailers, manufacturers, farmers and producers, academics, NGO’s, and certifiers.

Attendees will learn about and discuss best practices, emerging issues, and strategies to improve sustainability of textiles, and organic cotton. An exhibit area will demonstrate and profile the best of sustainable fibers and technologies. Organic Exchange will host a separate one-day seminar focused on organic cotton on Friday, October 29.

The 2010 annual conference will also see introduction of the new OE (complete with a new name and logo) which will to help navigate through the shifts in the textile marketplace with an array of services and products.

Yvon Chouinard, Chairman and Founder of Patagonia, will provide insight on transparency during his keynote address. Other plenary speakers include: Eileen Fisher, designer and owner of fashion leader Eileen Fisher, Inc., and Tensie Whelan, President of Rainforest Alliance. Workshop speakers include leading experts in environmental footprinting of textiles, water conservation and management in the textile chain, eco indexing, environmental issues in dyeing and finishing, natural textiles, recycled textiles, bio-based textiles, ensuring product integrity claims, understanding the regulatory landscape, and more.

The conference is sponsored by Anvil Knitwear, ICCO, Lenzing, Nike, Orta Anadolu, Pratibha Syntex, Patagonia, Egedeniz Tekstil A.S., Eileen Fisher, Esquel, Genencor, Greensource, Hemp Fortex, Huntsman, Nordstrom, PT Indorama, Texas Organic Cotton Marketing Cooperative, Disney Consumer Products, and EcoTextile News.
Read More..

Thursday, July 29, 2010

NEWS REPORT / TIMES OF INDIA

Indian Apparel Going Sustainable
Sustainable cotton is creating space in India, a market that has been relatively innocent on issues of sustainability despite being the leading producer of organic cotton. From large brands such as Arrow and Van Heusen to new brands on the rack including Chennai based Appachi Cotton with its Ethicus brand, organic and sustainable cotton as well as ethical fabric is here as retailers increasingly appreciate the inherent value of better practices in agriculture and the farm to fashion value chain.

Reports the Times of India,  that while sustainable cotton has started making its presence felt, a combination of price and certification stay as barriers to a proliferation of sustainable cotton apparel. Among those putting sustainable cotton and ethical trading on the India map are people like Mani Chinnaswamy, Managing  partner of Appachi Cotton, who owns the Ethicus brand. "We grow organic cotton and do the ginning and weaving
following eco-friendly practices," Mani Chinnaswamy told Times of India. Labourers and weavers are paid fair wages and their children educated for free in schools in Zamin Uthukuli village, Pollachi, in western Tamil Nadu.
Van Heusen's line is an acknowledgement of consumer preferences. "In the last few years, people have become more conscious about going green. We've always procured from suppliers with fair trade certification. We were giving out recyclable bags but decided to go a step further and create a 'green' shirt," says Shital Mehta, COO of Van Heusen, a brand from Aditya Birla Group's Madura Garments.

Suresh J, CEO of Arvind (brands and retail), which has brands like Arrow and Flying Machine under its umbrella, told the Times of India that most of their factories have been approved by the international organisation Business Social Compliance Initiative. This means the company spends at least 10 per cent to 15 per cent more on its back-end.

Indian manufacturers see going green as an inevitable choice. "The customer is open to the idea of spending a little more to make a responsible choice," says Chinnaswamy. "For a person in a city, a simple way to help the environment is to choose a product that's produced responsibly."

Read the full Times of India story Slip into a shirt, save the earth
Read More..

Wednesday, July 28, 2010

Malkha: The Freedom Fabric

Malkha, a pure cotton cloth made directly from raw cotton, is getting itself heard. And admired. Malkha cotton production has its roots in initiatives that followed droughts and consequent impoverishment and trail of suicide deaths of farmers in Andhra Pradesh in the late 1990s and into the middle of the past decade. Indebted farmers and weavers were left burdened with degraded and poisoned land loaded with pesticides while moncropping had resulted in an empty food basket. A combination of agencies and the Malkha Marketing Trust took on the task of preserving traditional techniques and indigenous cotton seed varieties.

Malkha is pure cotton cloth made directly from raw cotton in the village close to cotton fields and combines traditional Indian principles of cloth making with modern small-scale technology. Malkha is energy efficient, avoids baling and unbaling of cotton by heavy machinery and unnecessary transport. The lack of heavy and intense industrial processing results in Malkha having a beautiful texture, is soft, and keeps its shape for ages

The name Malkha was made up by combining the first syllables of mulmul and khadi. As Malkha production migrates to other states, the variants have started taking on new names. For example the malkha made at Magan Sangrahalaya, Wardha, wants to call itself  Magan Malkha. Malkha, in a sense, continues in the rich tradition of Indian cotton textiles which in their heydays had many different varieties of cotton fabrics. The names were many and varied, and part of the common vocabulary: bafta, nainsukh, dosuti, moree, jamdani, mulmul, chint [morphed into chintz], mashru, himru and many more

According to the Malkha Marketing Trust, Malkha fabrics are woven by skilled weaver families on handlooms in Indian villages from cotton grown by smallholder farmer families. The malkha process puts the intermediate stage of cotton spinning back in the village, making the entire textile chain from cotton to cloth village-based. The newly designed machines put sophisticated modern technology at the service of the village, on a human scale. They handle the delicate cotton fibres gently, avoiding the force and violence of conventional processing, keeping the springiness of the live fibres all the way into the cloth. That’s what gives malkha fabric its swing and drape. Malkha fabric is soft, it breathes, absorbs, holds colour, reflects its handmade heritage in its texture.

Malkha has become more than a mere quality of cotton fabric. It is fundamentally rooted in scaling up sustainable, ecologically friendly formats of processing cotton and yarn and seeks the ultimate goal of linking producers directly to buyers.

Today there are six units producing malkha cotton, styled as the freedom fabric, spread across the four states of Andhra Pradesh (Chirala, Khammam & Karimnaga), Karnataka (Bellary), Maharashtra (Wardha) and Kerala (Balrampuram). The Balarampuram unit is, incidentally, entirely run by women.

According to its blog,  the original malkha production unit was registered in late 2008 as a micro enterprise, the Kranti Nulu Vastrautpathi Vikraya Kendram which translates roughly as Revolutionary Yarn And Fabric Production And Sale Centre. It leveraged the local handloom culture of Chirala, using the existing skills of sizing, warping and of course the actual weaving. KNVVK is managed by the six machine operators [one more has been recently inducted] who buy the lint, turn it into yarn, send the yarn to the dye-houses, get the dyed yarn wound and sized into warps, and distribute warps and weft yarn to weavers. Weavers deliver the fabric to KNVVK who send it to Malkha Marketing Trust each month. KNVVK also handles all its own financial dealings, accounting and documentation, in fact all the business aspects of the enterprise.

Malkha, says its chief articulator, Uzramma, is ready to take on the world. “We are going to rule the world of cotton textiles. The way we make Malkha is energy-saving, eco-sensitive, socially responsible, and produces good clothes. What more do you need? We are going to change the world,” she says in a recent article by writer-journalist Shoba Narayan.

Says Uzramma writing in the Malkha blog, "The goal of the malkha initiative is to put all aspects of production, including management, in the hands of the producers, the people who do the actual work. In other words, to achieve true democracy in production. Unlike the corporate model, where almost the entire cadre of top executives is drawn from the elite sectors of society, the malkha model can be run and managed by people who do not have access to expensive education, or who do not come from a privileged or business background."



But the challenge for sustaining Malkha on a larger scale is quite apparent in Uzramma's writings in the Malkha blog. "Malkha has had an easy ride in the market till now, but there are bound to be shoals and quicksands in trying to match rural production, and that too by people unused to manufacture, to sophisticated urban markets that need on-time, quality goods. To add to our problems our own organization the Malkha Marketing Trust is seriously understaffed, and still in the learning stage."

"While urban customers have to juggle their deadlines and margins, rural malkha suppliers have to cope with transport strikes, the vagaries of the indigo vat, unexpected glitches in the newly minted pre-spinning machinery and the effects of 'development': The Dastkar Andhra master dyer tells us that pomegranate skin now comes from hybrid varieties which give a paler yellow than the desi. Unlike mass-production systems, malkha deals with people working independently at each stage: cotton farmers, yarn makers, weavers and dyers, all living and working in their own cycles that include seasonal variations - handweaving and natural dyeing are both affected by heat and humidity," she says.

She also points out that the greatest disadvantage which KNVVK and all the other Malkha production centres face is the lack of reliable electrical power. Not only are there long stretches of the day with no power, but there is no time-table for the power cuts, so that it is impossible to plan production.

"It's a long way to our ultimate goal of linking producers directly to buyers, and the first step is to get to know each other better," Uzramma writes.

Malkha has received financial support from the Andhra Pradesh Government's Society for Elimination of Rural Poverty (SERP) for Mini Spinning Units in Punukula, Paloncha Mandal of Khammam District, Chirala of Prakasam district and Sircilla of Karimnagar district. The Society for Elimination of Rural Poverty (SERP) is an autonomous society of the Department of Rural Development, Government of Andhra Pradesh.

The Decentralized Cotton Yarn Trust (DCYT) worked in collaboration with Vortex Engineering, Chennai, which has developed the “Micro Spinning” the technology and fabricated the micro-spinning machinery. Apart from creating rural employment, it is providing a profitable marketing outlet for cotton farmers of the area. SERP believes that scaling up of this project will create sustainable livelihoods in different production centers located in rural areas.

However, the challenge of converting a business to scale remains, given that there isn't enough financial support Writing in the Malkha blog, Uzramma points out, "Now here is the problem: Any business venture involving new technology needs a long period of support before it becomes self-supporting. In the conventional business world, this support is provided by venture capitalists, who look for eventual financial returns on their investments. But what Malkha needs is social investment, from investors who look for social rather than financial returns, who are prepared to invest their money in developing a just and equitable society...and that is what the malkha enterprise is searching for. The Gramaspinner technology is at the take-off stage: Only those familiar with the spinning process can appreciate the magnitude of the achievement. Now Malkha is waiting for a social investor who will see its potential and share its vision."

A portion of Malkha fabric is exported to Italy, France, Norway, the UK and the US, says Shoba Narayan, in her article in the Mint "Weaving a revolution, one piece at a time".

A French buyer for Hermès says in a letter posted on the blog," As a designer, I have been very attracted by the texture and aspect of the Malkha textiles, as well as the natural colors that you managed to blend in a very smart way, the subtil chiné effects. The fact that in Malkha, the cotton does not travel extensively, creating more pollution in India, but is treated locally, adds to the value of the product, its exclusiveness. Samples of the garments sent to Paris last month fair met a good response, so i will develop more of these products, as top-of–the-range creations are our niche. Congratulation to the Malka cotton developers for having created a line of products that meets our requirements, as far as quality, esthetic and ethics are concerned."

Indian fashion designer Mayank Mansingh Kaul is quoted by Shoba saying,“Malkha takes an interesting position because they are about handwoven cotton, not hand-spun. Hand-spinning is unsustainable. It costs Rs1,000 a metre and as a designer, it is hard for me to build that cost into my clothes. Malkha takes the best of both processes and creates a reasonably priced fabric that is getting rave reviews from international buyers but is also affordable for the local villagers who create it.”

Writes Shoba, while India is among the world’s largest producers of organic cotton, the problem, according to fashion designer Peter D’Ascoli, is that there are only three Dutch agencies which certify organic cotton and most of the cotton farmers cannot afford this certification. D’Ascoli worked in New York with Diane von Furstenberg for many years before relocating to Delhi. He is part of Kaul’s collective. “As a New York designer, I am so attracted to Malkha because it addresses two huge fashion trends that we need to focus on,” he says. “The desire for sustainable production; and the whole notion of fair trade and nurturing ancient crafts and ways. Malkha addresses both these trends in an authentic way. Two weeks ago, in New York, I showed Malkha fabric to Diane (von Furstenberg) and she had the same reaction as I.”

Photo Credits: Malkha Marketing Trust, Malkha Blog, SERP 
Read  Weaving a revolution, one piece at a time in Live Mint
Blog: Malkha
Website: Malkha: The Freedom Fabric and Handloom Development
Read More..

Wednesday, June 30, 2010

PRESS RELEASE / GREENSOURCE ORGANIC CLOTHING

Organic Patriotism

Just in time for the US Independence Day celebrations on July 4th, Seattle-based organic apparel manufacturer Greensource Organic Clothing Co. has worked with Walmart to create a patriotic line of men’s, boys, and toddler organic cotton tees and muscle shirts with a July 4th flag motif, according to a Greensource release.

Greensource is the world’s 8th largest organic apparel manufacturer, according to a recent report from the non-profit organization Organic Exchange which analyzed organic cotton consumption levels in 2009.

Greensource Organic Clothing Company, a trend-forward apparel design and manufacturing company based in Seattle, WA, is one of the nation’s largest suppliers of  private-label and branded apparel made with organic cotton. It is also a large supplier of certified organic cotton blank T-shirts for the men’s, women’s, and children’s markets.

The shirts are available as part of Walmart’s “Faded Glory” brand and are available in red, white, navy, royal blue, heather, and black. The manufacturing process was done in an eco-friendly manner with all the dyes and inks certified to the Global Organic Textile Standards (GOTS).

This is the first time that Walmart has offered this large volume/low price ‘Flag Tee’ item in organic cotton.

“With Walmart’s Independence Day flag apparel, consumers can show they are patriotic and appreciative of the environment at the same time,” said David Basson, Greensource CEO.
Read More..

Friday, May 28, 2010


Australian Cotton Conference to Fashion the Future

Authenticity, traceability and environmental friendliness will be the underlying themes of the Australian cotton industry conference.The 15th Australian Cotton Conference to be held from August 10 – 12, 2010 will cater for the entire cotton supply chain, from the farm to the catwalk. The theme for this year's conference is "Fashioning the Future".

Organisers of the bi-annual event, which will be held from 10 to 12 August on the Gold Coast, are keen to display the major environmental and social inroads that Cotton Australia has been making over the last 10 years through its ‘Best Management Practice’ (BMP) programme, reports Ecotextile.

A session is devoted to exploring Sustainable Farm Futures including Future farming tools, the myBMP best practice program, new picking systems and climate change – a look at what the next generation of cotton growers face, and need to be armed with. The session will cover Sustainability and the future, myBMP and getting online, Future tools for farmers, New picking system, the second generation of cotton growing and Climate change.

“On Farm pesticide use-age has fallen by 85% since the mid 1990’s, and independent studies suggest our water footprint is now less than 52% of the world average,” said Cotton Australia CEO Adam Kay, adding that the BMP program had set out guidelines for retaining healthy soils, using less water, creating safe workplaces and protecting native vegetation.

“Additionally, desktop studies undertaken in 2009 for the UK Carbon Trust showed Australian cotton production had the lowest carbon footprint in terms of ‘on farm emissions’ of any of the major producers in the world.”

BMP farms have also been audited to ensure compliance, and a certification process has been established to ensure the authenticity of Australian BMP cotton shipments. “The Australian industry has been running yarn, fabric and garment trials with some of our ultra high quality seed varieties. When combined with BMP, this produces a highly marketable, completely authentic product,” added Kay.

The comprehensive speaker program will include in-depth agronomy and on-farm research sessions, economic and textile market presentations from international experts and the always Sunrise Resources Fashion Show.

According to Conference Chairman Cleave Rogan, the proposed sessions and topics are the result of wide consultation with peak industry groups, cotton growers, researchers, shippers and the broader textile market.

“Over the years the Conference program has evolved from being mainly research-based to now hearing from growers and consultants themselves, marketers and consumers of our product,” Mr Rogan said in a Press Release.

“At the farm level, the number one issue this year is undoubtedly water sharing policy and how impending changes will affect the industry on the ground. We’ll be devoting a session to water management and the impact of the Murray-Darling Basin Plan and buy backs on individuals and our communities. This will be paired up with lots of presentations from growers and consultants as to how they’re managing water at the farm level, with a good geographical spread and irrigated and dryland examples.

“Importantly, we’ll also hear from international guests about commodity and futures prices, which will be highly topical ahead of the 2010-11 season. Our spinning and retail customers will focus our minds on the world cotton market and what we need to produce to meet our customer’s needs,” Mr Rogan said.

For further information go to http://www.australiancottonconference.com.au/
Read More..

Thursday, May 27, 2010

NEWS REPORT / FINANCIAL EXPRESS 

Indian Government to put Organic Chain Tracking Online
The Government of India plans to launch a comprehensive web-based traceability software to trace operations from farms to consumers online called TraceNet. The software has been developed by Agricultural and Processed Food Products Export Development Authority (Apeda) and would boost the existing certification system for the export of organic products, according to a report in the Financial Express.

In 2008-09, India produced more than 1.6 million tonne of certified organic products, of which 10,887 tonne was organic cotton which makes it the largest organic cotton producer in the world. The country exported around 44,476 tonne of organic products in 2008-09, valued at $116 million.

The system would help in maintaining authentic and updated production, certification and export data of organic products online. The traceability software would also have details about farmers and locations and importing countries could track every aspect of the products.

The demand for the organic products such as tea, spices, honey, basmati rice, coffee, cereals, dryfruits, vegetables, garments and medicinal plants have been growing in the recent years as consumers’ preference for green products has been steadily on the rise particularly in Europe, US and other developed countries.

India has put in place standards including norms for organic production and processing, accreditation criteria for certification bodies and norms for the farmers’ group certification for small farmers.

The European Commission and the US, key export destinations for country’s organic product, recognise NPOP standards, due to stringent standards in place. India is the first Asian country to get recognition from EU and Switzerland for equivalence and by US for conformity assessment.

Currently, India ranks 33rd in terms of total global land under organic cultivation. India exported 86 items in 2007-08 having a total volume of 37,533 tonne. The export realisation was around $100.4 million, a growth of 30% over the previous year. Cotton, honey, basmati rice, tea and processed food are the major constituents of the Indian organic food basket.
Read More..

Wednesday, April 28, 2010

PRESS RELEASE / COTTON INCORPORATED

US Cotton Industry Launches Cotton Lifecycle Inventory & Analysis
To position itself for the 21st Century, the U.S. cotton industry is examining itself from field to fabric, according to a press release by Cotton Incorporated. 

US Industry, mobilizing under an initiative called “Vision 21,” are compiling a comprehensive cotton lifecycle inventory (LCI). That inventory’s data will serve as a foundation for global cotton lifecycle evaluations -- ultimately providing a credible foundation for sustainable textile operations.

The LCI/LCA project will use data from the top cotton-producing countries of India, China and the United States. Similarly, a sampling of key cotton textile-producing countries, including India, China, the United States, Turkey and Latin America, will be used for manufacturing benchmarking.

The U.S. cotton industry is confident that a transparent and well-documented cotton lifecycle inventory – one that easily can be integrated into both proprietary and open source LCA software – will benefit the industry. And, along with data set collection and tool creation, the ultimate goal is to make the information globally available.

The effort, expected to take about a year, involves The Cotton Foundation, the National Cotton Council (NCC), Cotton Council International (CCI) and Cotton Incorporated. The groups have tapped PE Americas, a recognized leader in the field of LCI collection and lifecycle analysis (LCA) tool development, to head up the project.

According to the release, lifecycle assessment is a recognized method of objectively and scientifically evaluating the resource requirements of a given product and the product’s potential environmental impact during its production, use and disposal.

J. Berrye Worsham, president and CEO of Cotton Incorporated, is quoted as saying, “The goal of the collection of this current, third-party and peer-reviewed data is that it will become a gold standard for manufacturers, brands and retailers interested in bettering their environmental bottom line and serve to further demonstrate the environmental gains the US cotton industry continues to make along every link of the supply chain.”
Read More..