Showing posts with label trading up. Show all posts
Showing posts with label trading up. Show all posts

Monday, February 28, 2011

REPORT / PEOPLE TREE

Emma Watson Unveils Her Third Fair Trade Collection

Emma Watson has arrived with her third and final collection for eco fashion label 'People Tree' this month. Emma went to Bangladesh last year with People Tree and saw the plight of workers producing fast fashion there and has been advocating eco fashion ever since.

“I designed the collection last year after I’d started university in the US. Safia, People Tree’s founder, and Misato, People Tree’s designer, came out to work with me in Rhode Island. Together we decided on all the colours, fabrics, shapes and craft skills. Most of all, we took care to design a really wearable collection that truly celebrates the traditional skills of People Tree’s Fair Trade groups around the world” says Emma Watson to People Tree magazine.

All the items of clothing under this collection are made entirely from organic and fairtrade materials. With this chic collection, Emma tries to draw the attention of people, especially people of her age towards Fairtade and its importance.

The spring/summer collaboration with People Tree is being launched with Fairtrade Fortnight, which starts February 28.

To read the full story: Emma Watson Spring Collaboration Preview
Read More..

Friday, September 10, 2010

COMPANY REPORT / PEOPLE TREE

A Journey to Bangladesh

Emma Watson's recent trip to Bangladesh with People Tree has brought closer to the people to whose lives Fair Trade makes a difference. Writing on the People Tree website, Emma says "I still find it hard to convey what Fair Trade means to those producing our fashion - it's just so impressive to see how the women have used Fair Trade clothing to escape poverty and empower themselves and their children. I was very moved and inspired."

Endorsing the new collection of People Tree, she writes, " Although I wasn't centrally involved in the design of this collection, I had great fun in helping Safia select some gorgeous Fair Trade textiles - a dogtooth hand woven check, cable knits, soft organic jerseys and the first Fair Trade hand woven brushed checked fabric which has been made into easy tulip skirts, dresses and shirts."

"There are even a few party dresses, such as the little black satin tulip dress which can be dressed up or down to suit any occasion! I have picked out some of my favourite pieces which I have modelled for People Tree."

In an interview with Safia Minney of People Tree, Emma goes on to say, "Having seen the slums in Dhaka and the conditions in which these people live and work to produce 'fast fashion', I would say to those people that this is not the way we should be making clothes in the modern world.

These workers have no rights and work every hour of the day just to feed their families. Fair Trade gives families the option to stay together, rather than one or both parents having to move to cities, and they are paid a fair wage. It empowers people and doesn't take away their dignity."

Read Emma Watson's Message and Interview at People Tree

Photo Courtesy: People Tree
Read More..

Wednesday, September 8, 2010

INTERVIEW / TRAIDCRAFT COUNTRY DIRECTOR NEETI MALHOTRA

Fighting Poverty Through Trade

Traidcraft, a UK-based fair trade organization, established in 1979  fights poverty through trade, helping people in developing countries to transform their lives. In India, Traidcraft works to create demonstration models with farmers and engages in advocacy of issues that adversely impact small farmers.

Traidcraft earlier this year helped launch the fair trade label ‘Shop for Change’ in India, with a focus on cotton as the lead protect. According to Country Director for Traidcraft Exchange's India Country Programme, Neeti Malhotra, at the trade and support levels, the positive impact of Traidcraft’s work has been through the collectivization of small farmers, giving them an identity and thereby increasing their power of negotiation in the market, accessing business services, and achieving economies of scale.

At the influence level, she believes collective operations have enabled farmers to feel empowered to advocate and lobby for their issues and effect policy change. 

In an interview with Make Cotton Sustainable, Neeti Malhotra says “Farmers now realize their own importance in supply chains and are also able to raise their voices on several policy issues.”

Why are Cotton farmers important to Traidcraft?

Traidcraft specializes in equipping the poor with business and enterprise skills, and lobbying and advocacy skills that enable them to improve their lives. We have over 25 years expertise in South Asia based upon tried and tested practical interventions.

Cotton farmers are important to Traidcraft because of the sheer size of the sector worldwide and the very large number of small and poor farmers who grow cotton in agriculturally difficult regions of the world – i.e. arid and semi arid.  In two of the countries that Traidcraft works in – Kenya and India, cotton is one of the major crops and millions of farmers are dependent on it.

Over 15 million Indian farmers and their families rely on cotton for their livelihoods. However small cotton farmers are disorganised and unable to wield any political power.

Most Indian agricultural policies that relate to the cotton sector (such as the Minimum Support Price, procurement, marketing, credit, input support etc.), do not favour small farmers. For example, chemical fertilisers are very expensive. Subsidies are paid to the companies and are not passed to the farmers.  In addition, these huge subsidies have encouraged the indiscriminate use of chemical fertilisers, which has resulted in the degradation of natural resources, especially soil, and is now threatening the food security of the country.

Small cotton farmers also face a number of other problems which make it hard for them to earn a sustainable livelihood: they face ever-increasing costs which are pushing many into debt; they are too poor to invest in new technology; they face low productivity and yields due to poor soil quality and poor quality seeds; they suffer from poor health and nutrition which reduces the time they can spend earning income; they face expensive and exploitative local credit and inputs (such as pesticides and seeds); and they lack any sort of safety net. Erratic weather patterns in the shape of unprecedented droughts or flash floods due to climate change have increased their vulnerability even more. In the face of so many problems an estimated 200,000 farmers, many of them cotton farmers, have committed suicide in India since 2003 - and this trend shows no sign of stopping. (On average there has been one farmer suicide every 32 minutes since 2003.) Small cotton farmers need practical interventions to help them develop more sustainable cultivation.


Who are your partners in India?

In the cotton sector, Traidcraft has been working with Agrocel for over a decade now.  Our other partners in the cotton sector include, Shop for Change (Mumbai) SEVA (in Raichur) and the Nav Nirman Trust (in Raichur).  Through a Cotton Forum that we have recently initiated, we are networking with other NGOs including Chethna Organic, Chethana Society, Zameen Organic, Centre for Sustainable Agriculture, Oxfam, Organic Exchange, among others.  

What is your vision for Traidcraft as an organisation?

Traidcraft’s India office is a liaison office working as the representative of its main office in the UK.  Given our limited role and the size of our operations, Traidcraft sees itself playing the role of a catalyst to bring together like-minded organizations on a common platform and facilitate their working together with each others’ strengths towards a common mission of reducing poverty. 

What geographies are you working in on Cotton in India?

At present, the India Cotton project developed by Traidcraft UK is being implemented by project partners (local Indian NGOs) in the Raichur district of Karnataka.  This project is funded by UK’s Department for International Development (DFID). Along with partners, we do demonstrative projects but through platforms like the Cotton Forum, we are covering a larger geographic area by influencing action and policy level work. Our future plans on cotton are geared around the main cotton growing regions in the country particularly central and southern India.

What are the positive impacts you have created and how do you measure them?

Traidcraft works at three levels – trading (access to markets), support (technical and business services training & consultancy), and influence (policy change).

At the trade and support levels, the positive impact of Traidcraft’s work has been through the collectivization of small farmers, giving them an identity and thereby increasing their power of negotiation in the market, accessing business services, and achieving economies of scale.  Where there is a choice of fairtrade markets and fairtrade certification, farmers are able to get a fairtrade premium for their crop which has benefitted their community.  Through provision of appropriate services and related training, the costs of production has  reduced due to better and environment friendly agricultural practices.  This is measured against the baseline data collected in each ‘project’.

At the influence level, collective operations have also enabled farmers to feel empowered to advocate and lobby for addressing their issues and effect policy change.  Farmers now realize their own importance in supply chains and are also able to raise their voices on several policy issues.

In January this year, Traidcraft helped launch a fair trade label ‘Shop for Change’ in India with a focus on cotton as the lead product.  This has and will bring in a number of private sector organisations to join the movement to create fair trade supply chains in India.  We have also begun to build a consumer movement around fair trade to strengthen the demand side of these supply chains.

This is supported by advocacy at the international levels, interactions with UK companies (through the Ethical Trading Initiative and Fairtrade Foundation), and sharing learning across the regions where we work.


What role do you think the private sector players e.g retailers can play to catalyse this effort?

Private sector players along all parts of the cotton supply chain are critical to sustainable change through their good practices and ensuring that they keep development at the heart of their business operations. 
Traidcraft plc which is a leading fair trade organisation in the UK does this by example.  Therefore, working with private sector companies e.g. seed companies and retailers can play a very important role in ensuring the interests of small cotton farmers are taken care of. 

If, for instance, retailers agree to promote products made of certified (whether organic or fairtrade) cotton and educate consumers regarding the benefits of these products to the farmers, farmers can be assured of better prices, assured markets and cultivation practices that are not harmful to their health and that of their families.  Similarily, if seed companies commit themselves to a ban on the use of child labour in seed production, a very unfair practice would stop.  Seed companies (as their social responsibility) could support this through better wages to the farmer families (so that they are not tempted or forced to send their children for work) and ensuring educational opportunities for the children of the farmers working for them.

Photo Courtesy: Traidcraft
Read More..

Monday, September 6, 2010

NEWS REPORT / BUSINESS STANDARD

Alok Industries, Victoria's Secret And Burkina Faso

There is another Victoria's Secret: The Indian connection to the global rage tied in with cotton sources from Burkina Faso, says a report in the Business Standard. The story begins a little while back.

According to an earlier West Africa Cotton Improvement Program (WACIP) report, in July 2007, the National Union of Burkinabe Cotton Producers (UNPCB) signed an agreement with Limited Brands on behalf of Victoria's Secret to purchase 600 MT of organic “fair trade” cotton, the bulk of Burkina Faso's organic cotton crop. Under the contract, UNPCB had to assure proper handling so the cotton could be certified as organic. To support this innovative deal, WACIP contributed funds to help UNPCB purchase locally-fabricated cotton sacks and wrapping materials as well as training of farmers.

Now, says the Business Standard, Alok Industries' has had a three year sourcing arrangement from Burkina Faso and is now taking its machines to the West African Country.

According to the Business Standard, Alok Industries’ involvement with Victoria’s Secret and Burkina Faso is actually three years old. Since 2007, Alok Industries along with its Sri Lankan partner, MAS Intimates, sources close to 300 tonnes of Burkinabe cotton from there. This cotton gets shipped to India and Alok Industries spins 200 tonnes of yarn from that. This yarn is then made into fabric and sent to MAS Intimates factories for the final garment before it hits high street fashion shelves from New York and Paris to London and Tokyo.

But now, in order to make the economics even more viable and to kickstart industrialisation in the former French colony, Alok Industries is planning to set up a manufacturing base - a spinning unit of 68,000 spindles.

Currently, Alok Industries sources 3,500 tonnes of yarn from outside to fulfill its own clothing requirement. A facility in Burkina Faso will now give it an option to make 600 tonnes of yarn every month. That’s 7,200 tonnes every year which the company can use for its own requirement or sell to other textile companies.

Alok Industries exports 35 per cent of its products to over 70 countries in the US, Europe, South America and Africa. Other than Victoria’s Secret, its global customers include GAP, JC Penney, Mothercare and Walmart. Alok Industries’ export income in 2010 has seen 60 per cent annual growth at Rs 1560 crore.

Read here the full report on "Alok Industries spins Victoria's Secret in Burkina Faso" in the Business Standard

Photo Courtesy: WACIP and Victoria's Secret
Read More..

Monday, August 23, 2010

PRESS RELEASE / BIOFACH 2011

BioFach 2011 To Celebrate Organic Cotton


Green fashion is on the road to success and global representatives from the organic sector meet once a year at BioFach, the World Organic Trade Fair at the exhibition centre in Nürnberg. Altogether 2,557 exhibitors and 43,669 trade visitors attended the last event.


From 16–19 February, the Textil-Area at BioFach 2011 will have a gathering of suppliers and visitors with interests in natural textiles and eco fashion. This year’s special area continued the success of the premiere with a total of 47 exhibitors present. A real highlight this year were the daily fashion shows, which will take place again in 2011 following their successful first edition, says a BioFach 2011 Press Release.

Buyers will be able to view new products and trends from the green fashion market at the BioFach and Vivaness exhbitions in Nürnberg from 16–19 February 2011. In addition, the Textile Forum sessions will be held simultaneous with the annual BioFach Congress.

 Press Release: BioFach 2011: Green fashion increasingly catching on
Read More..

Saturday, August 7, 2010

NEWS REPORT / SUNDAY MID-DAY

India's Online Organic Store

Do U Speak Green is India’s first 100 per cent organic clothing webstore and markets apparels made from organic cotton, bamboo, even eucalyptus viscose. “I am a wildlife and nature enthusiast, and have been in the business of exporting natural fabrics. The time seemed right ripe for an organic clothing line for India, since there was nothing like it here,” says the Mumbai-based entrepreneur Shirish Goenka in a report in the Sunday Midday.

“Most cotton farmers in the country don’t possess protection that’s necessary when dealing with pesticides. Most of them suffer from related illnesses, and some of them succumb due to prolonged exposure. Buying organically grown cotton means you are doing them a favour.” Organic cotton grown without chemicals is also better for the soil since soil fertility and therefore, yield, increases progressively over the years. As part of their commitment to the environment, Do U Speak Green donates 10 per cent of profits to the Bombay Natural History Society (BNHS), which uses the funds for conservation and plantation projects. The brand also retails at the BNHS office.

Read the Midday Story "Walk & Wear the Green Talk"
Read More..

Wednesday, August 4, 2010

PRESS RELEASE / ORGANIC EXCHANGE 

Organic Exchange to Host Sustainable Textiles Conference

Over 300 international representatives will meet in New York City, New York USA October 27-28, 2010, to attend the 2010 Organic Exchange Sustainable Textiles Conference (www.organicexchange.org), according to a Organic Exchange press release. Participants will include those involved in making key decisions on sustainable textiles including; brands and retailers, manufacturers, farmers and producers, academics, NGO’s, and certifiers.

Attendees will learn about and discuss best practices, emerging issues, and strategies to improve sustainability of textiles, and organic cotton. An exhibit area will demonstrate and profile the best of sustainable fibers and technologies. Organic Exchange will host a separate one-day seminar focused on organic cotton on Friday, October 29.

The 2010 annual conference will also see introduction of the new OE (complete with a new name and logo) which will to help navigate through the shifts in the textile marketplace with an array of services and products.

Yvon Chouinard, Chairman and Founder of Patagonia, will provide insight on transparency during his keynote address. Other plenary speakers include: Eileen Fisher, designer and owner of fashion leader Eileen Fisher, Inc., and Tensie Whelan, President of Rainforest Alliance. Workshop speakers include leading experts in environmental footprinting of textiles, water conservation and management in the textile chain, eco indexing, environmental issues in dyeing and finishing, natural textiles, recycled textiles, bio-based textiles, ensuring product integrity claims, understanding the regulatory landscape, and more.

The conference is sponsored by Anvil Knitwear, ICCO, Lenzing, Nike, Orta Anadolu, Pratibha Syntex, Patagonia, Egedeniz Tekstil A.S., Eileen Fisher, Esquel, Genencor, Greensource, Hemp Fortex, Huntsman, Nordstrom, PT Indorama, Texas Organic Cotton Marketing Cooperative, Disney Consumer Products, and EcoTextile News.
Read More..

Thursday, July 29, 2010

NEWS REPORT / TIMES OF INDIA

Indian Apparel Going Sustainable
Sustainable cotton is creating space in India, a market that has been relatively innocent on issues of sustainability despite being the leading producer of organic cotton. From large brands such as Arrow and Van Heusen to new brands on the rack including Chennai based Appachi Cotton with its Ethicus brand, organic and sustainable cotton as well as ethical fabric is here as retailers increasingly appreciate the inherent value of better practices in agriculture and the farm to fashion value chain.

Reports the Times of India,  that while sustainable cotton has started making its presence felt, a combination of price and certification stay as barriers to a proliferation of sustainable cotton apparel. Among those putting sustainable cotton and ethical trading on the India map are people like Mani Chinnaswamy, Managing  partner of Appachi Cotton, who owns the Ethicus brand. "We grow organic cotton and do the ginning and weaving
following eco-friendly practices," Mani Chinnaswamy told Times of India. Labourers and weavers are paid fair wages and their children educated for free in schools in Zamin Uthukuli village, Pollachi, in western Tamil Nadu.
Van Heusen's line is an acknowledgement of consumer preferences. "In the last few years, people have become more conscious about going green. We've always procured from suppliers with fair trade certification. We were giving out recyclable bags but decided to go a step further and create a 'green' shirt," says Shital Mehta, COO of Van Heusen, a brand from Aditya Birla Group's Madura Garments.

Suresh J, CEO of Arvind (brands and retail), which has brands like Arrow and Flying Machine under its umbrella, told the Times of India that most of their factories have been approved by the international organisation Business Social Compliance Initiative. This means the company spends at least 10 per cent to 15 per cent more on its back-end.

Indian manufacturers see going green as an inevitable choice. "The customer is open to the idea of spending a little more to make a responsible choice," says Chinnaswamy. "For a person in a city, a simple way to help the environment is to choose a product that's produced responsibly."

Read the full Times of India story Slip into a shirt, save the earth
Read More..

Wednesday, July 28, 2010

Malkha: The Freedom Fabric

Malkha, a pure cotton cloth made directly from raw cotton, is getting itself heard. And admired. Malkha cotton production has its roots in initiatives that followed droughts and consequent impoverishment and trail of suicide deaths of farmers in Andhra Pradesh in the late 1990s and into the middle of the past decade. Indebted farmers and weavers were left burdened with degraded and poisoned land loaded with pesticides while moncropping had resulted in an empty food basket. A combination of agencies and the Malkha Marketing Trust took on the task of preserving traditional techniques and indigenous cotton seed varieties.

Malkha is pure cotton cloth made directly from raw cotton in the village close to cotton fields and combines traditional Indian principles of cloth making with modern small-scale technology. Malkha is energy efficient, avoids baling and unbaling of cotton by heavy machinery and unnecessary transport. The lack of heavy and intense industrial processing results in Malkha having a beautiful texture, is soft, and keeps its shape for ages

The name Malkha was made up by combining the first syllables of mulmul and khadi. As Malkha production migrates to other states, the variants have started taking on new names. For example the malkha made at Magan Sangrahalaya, Wardha, wants to call itself  Magan Malkha. Malkha, in a sense, continues in the rich tradition of Indian cotton textiles which in their heydays had many different varieties of cotton fabrics. The names were many and varied, and part of the common vocabulary: bafta, nainsukh, dosuti, moree, jamdani, mulmul, chint [morphed into chintz], mashru, himru and many more

According to the Malkha Marketing Trust, Malkha fabrics are woven by skilled weaver families on handlooms in Indian villages from cotton grown by smallholder farmer families. The malkha process puts the intermediate stage of cotton spinning back in the village, making the entire textile chain from cotton to cloth village-based. The newly designed machines put sophisticated modern technology at the service of the village, on a human scale. They handle the delicate cotton fibres gently, avoiding the force and violence of conventional processing, keeping the springiness of the live fibres all the way into the cloth. That’s what gives malkha fabric its swing and drape. Malkha fabric is soft, it breathes, absorbs, holds colour, reflects its handmade heritage in its texture.

Malkha has become more than a mere quality of cotton fabric. It is fundamentally rooted in scaling up sustainable, ecologically friendly formats of processing cotton and yarn and seeks the ultimate goal of linking producers directly to buyers.

Today there are six units producing malkha cotton, styled as the freedom fabric, spread across the four states of Andhra Pradesh (Chirala, Khammam & Karimnaga), Karnataka (Bellary), Maharashtra (Wardha) and Kerala (Balrampuram). The Balarampuram unit is, incidentally, entirely run by women.

According to its blog,  the original malkha production unit was registered in late 2008 as a micro enterprise, the Kranti Nulu Vastrautpathi Vikraya Kendram which translates roughly as Revolutionary Yarn And Fabric Production And Sale Centre. It leveraged the local handloom culture of Chirala, using the existing skills of sizing, warping and of course the actual weaving. KNVVK is managed by the six machine operators [one more has been recently inducted] who buy the lint, turn it into yarn, send the yarn to the dye-houses, get the dyed yarn wound and sized into warps, and distribute warps and weft yarn to weavers. Weavers deliver the fabric to KNVVK who send it to Malkha Marketing Trust each month. KNVVK also handles all its own financial dealings, accounting and documentation, in fact all the business aspects of the enterprise.

Malkha, says its chief articulator, Uzramma, is ready to take on the world. “We are going to rule the world of cotton textiles. The way we make Malkha is energy-saving, eco-sensitive, socially responsible, and produces good clothes. What more do you need? We are going to change the world,” she says in a recent article by writer-journalist Shoba Narayan.

Says Uzramma writing in the Malkha blog, "The goal of the malkha initiative is to put all aspects of production, including management, in the hands of the producers, the people who do the actual work. In other words, to achieve true democracy in production. Unlike the corporate model, where almost the entire cadre of top executives is drawn from the elite sectors of society, the malkha model can be run and managed by people who do not have access to expensive education, or who do not come from a privileged or business background."



But the challenge for sustaining Malkha on a larger scale is quite apparent in Uzramma's writings in the Malkha blog. "Malkha has had an easy ride in the market till now, but there are bound to be shoals and quicksands in trying to match rural production, and that too by people unused to manufacture, to sophisticated urban markets that need on-time, quality goods. To add to our problems our own organization the Malkha Marketing Trust is seriously understaffed, and still in the learning stage."

"While urban customers have to juggle their deadlines and margins, rural malkha suppliers have to cope with transport strikes, the vagaries of the indigo vat, unexpected glitches in the newly minted pre-spinning machinery and the effects of 'development': The Dastkar Andhra master dyer tells us that pomegranate skin now comes from hybrid varieties which give a paler yellow than the desi. Unlike mass-production systems, malkha deals with people working independently at each stage: cotton farmers, yarn makers, weavers and dyers, all living and working in their own cycles that include seasonal variations - handweaving and natural dyeing are both affected by heat and humidity," she says.

She also points out that the greatest disadvantage which KNVVK and all the other Malkha production centres face is the lack of reliable electrical power. Not only are there long stretches of the day with no power, but there is no time-table for the power cuts, so that it is impossible to plan production.

"It's a long way to our ultimate goal of linking producers directly to buyers, and the first step is to get to know each other better," Uzramma writes.

Malkha has received financial support from the Andhra Pradesh Government's Society for Elimination of Rural Poverty (SERP) for Mini Spinning Units in Punukula, Paloncha Mandal of Khammam District, Chirala of Prakasam district and Sircilla of Karimnagar district. The Society for Elimination of Rural Poverty (SERP) is an autonomous society of the Department of Rural Development, Government of Andhra Pradesh.

The Decentralized Cotton Yarn Trust (DCYT) worked in collaboration with Vortex Engineering, Chennai, which has developed the “Micro Spinning” the technology and fabricated the micro-spinning machinery. Apart from creating rural employment, it is providing a profitable marketing outlet for cotton farmers of the area. SERP believes that scaling up of this project will create sustainable livelihoods in different production centers located in rural areas.

However, the challenge of converting a business to scale remains, given that there isn't enough financial support Writing in the Malkha blog, Uzramma points out, "Now here is the problem: Any business venture involving new technology needs a long period of support before it becomes self-supporting. In the conventional business world, this support is provided by venture capitalists, who look for eventual financial returns on their investments. But what Malkha needs is social investment, from investors who look for social rather than financial returns, who are prepared to invest their money in developing a just and equitable society...and that is what the malkha enterprise is searching for. The Gramaspinner technology is at the take-off stage: Only those familiar with the spinning process can appreciate the magnitude of the achievement. Now Malkha is waiting for a social investor who will see its potential and share its vision."

A portion of Malkha fabric is exported to Italy, France, Norway, the UK and the US, says Shoba Narayan, in her article in the Mint "Weaving a revolution, one piece at a time".

A French buyer for Hermès says in a letter posted on the blog," As a designer, I have been very attracted by the texture and aspect of the Malkha textiles, as well as the natural colors that you managed to blend in a very smart way, the subtil chiné effects. The fact that in Malkha, the cotton does not travel extensively, creating more pollution in India, but is treated locally, adds to the value of the product, its exclusiveness. Samples of the garments sent to Paris last month fair met a good response, so i will develop more of these products, as top-of–the-range creations are our niche. Congratulation to the Malka cotton developers for having created a line of products that meets our requirements, as far as quality, esthetic and ethics are concerned."

Indian fashion designer Mayank Mansingh Kaul is quoted by Shoba saying,“Malkha takes an interesting position because they are about handwoven cotton, not hand-spun. Hand-spinning is unsustainable. It costs Rs1,000 a metre and as a designer, it is hard for me to build that cost into my clothes. Malkha takes the best of both processes and creates a reasonably priced fabric that is getting rave reviews from international buyers but is also affordable for the local villagers who create it.”

Writes Shoba, while India is among the world’s largest producers of organic cotton, the problem, according to fashion designer Peter D’Ascoli, is that there are only three Dutch agencies which certify organic cotton and most of the cotton farmers cannot afford this certification. D’Ascoli worked in New York with Diane von Furstenberg for many years before relocating to Delhi. He is part of Kaul’s collective. “As a New York designer, I am so attracted to Malkha because it addresses two huge fashion trends that we need to focus on,” he says. “The desire for sustainable production; and the whole notion of fair trade and nurturing ancient crafts and ways. Malkha addresses both these trends in an authentic way. Two weeks ago, in New York, I showed Malkha fabric to Diane (von Furstenberg) and she had the same reaction as I.”

Photo Credits: Malkha Marketing Trust, Malkha Blog, SERP 
Read  Weaving a revolution, one piece at a time in Live Mint
Blog: Malkha
Website: Malkha: The Freedom Fabric and Handloom Development
Read More..

Friday, January 15, 2010

PRESS RELEASE / MOTHER EARTH

Fair Trade goes to School
In response to calls from school and college students across the country for an end to uniforms made under appalling conditions, the supermarket chain Tescos has agreed to double the number of Fairtrade cotton school uniforms they stock. The student campaigning group People & Planet has called this a dramatic success for their new 'Wear Fair' campaign, which aims for all UK schools to have Fairtrade cotton uniforms by 2015, according to The Fairtrade Foundation.

The number of Fairtrade lines offered by Tescos will be increased by over 50%, while the volume of sales is projected to grow by 85% in 2010/11. This will make them the UK's leading retailer for Fairtrade cotton school uniforms, pushing them ahead of rivals Marks & Spencers. At a time of severe economic crisis for cotton growers in places like India and West Africa, this announcement is of great significance and shows the Fairtrade movement continuing to grow in strength.

Research commissioned by People & Planet showed that around 70% of school and college students want their uniforms to be made from Fairtrade cotton. Students in the campaigning group then launched a nationwide campaign last September to make this happen. Malek Araki, a student at Ealing College says: 'I’ve realised how big Fairtrade is and what great things it does for farmers'.
Read More..

Monday, December 14, 2009

PRESS RELEASE

Fair@Square fair-trade + ethical festival 2009
Moral Fairground organized the Fair@Square fair-trade + ethical festival, which took place on the 13th December 2009 at Federation Square, Melbourne.

This was the first large scale festival celebrating and embracing fair and ethical trade in Melbourne. On the day 20,675 people attended to particiate in the numerous activities, to learn about Fair + Ethical trade and to do their Christmas shopping.

Fair@Square fair-trade + ethical festival 2009 addressed issues of Fair and Ethical Trade, Sustainable Community, Human Rights, social and environmental responsibility.

The objective of the Fair@Square fair-trade + ethical festival 2009 was to raise awareness of Fair Trade and Ethical Business in Australia and to educate consumers about the social and environmental effect of their shopping choices.
Read More..