Monday, February 28, 2011

REPORT / PEOPLE TREE

Emma Watson Unveils Her Third Fair Trade Collection

Emma Watson has arrived with her third and final collection for eco fashion label 'People Tree' this month. Emma went to Bangladesh last year with People Tree and saw the plight of workers producing fast fashion there and has been advocating eco fashion ever since.

“I designed the collection last year after I’d started university in the US. Safia, People Tree’s founder, and Misato, People Tree’s designer, came out to work with me in Rhode Island. Together we decided on all the colours, fabrics, shapes and craft skills. Most of all, we took care to design a really wearable collection that truly celebrates the traditional skills of People Tree’s Fair Trade groups around the world” says Emma Watson to People Tree magazine.

All the items of clothing under this collection are made entirely from organic and fairtrade materials. With this chic collection, Emma tries to draw the attention of people, especially people of her age towards Fairtade and its importance.

The spring/summer collaboration with People Tree is being launched with Fairtrade Fortnight, which starts February 28.

To read the full story: Emma Watson Spring Collaboration Preview

No comments:

Post a Comment