| NEWS REPORT / mybangalore |
Masala Tee Boutique: Serving Sustainable Tees
Masala Tee, a brand that is inspired by tea, tee and India, not only uses organic cotton to manufacture its t shirts, but also supports the cause of empowering underpreviledged Indian women and children.
Founded by two tea lover friends, Sheikha Mattar-Jacob from Singapore and Indo-French Noelline Besson the brand name Masala Tee is a play on the quintessential Indian masala tea, says a news report in mybanglore. The former came to India because her huband got posted here and the latter came only to visit the country to discover her birth place. The whole idea of this business started over a cup of tea when they met.
“Over a cuppa masala chai, we concocted and brewed the Masala Tee concept. The tee-shirt concept was brewed, frothed, spiced, sweetened and sparkled in India for the world. The word masala refers to our diverse background and at the same time it symbolizes something fun, quirky and totally Indian,” says Sheikha to mybanglore.
The brand offers vibrant tee-shirts with screen-printed faces of women, embellished with Swarovski crystals and is truly inspired by India. Each t shirt is packed in its individual tea bag.
Wearing a Masala tee is not just about being an upper class fashionista (prices start from Rs 2000), but also about making a conscious fashion choice. Last year, in a Masala Tee Humani-tee week, the company announced that each of its tee sold would subsidize one month of education of an underpriviledged child in India. A percentage of the sale proceeds go towards various NGOs that work for the underprivileged children and women.
To read the full story: Masala Tee: Eco-friendly designer wear from 'Tee Wallahs'
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