| PRESS RELEASE / BENETTON |
One United Color Is Green
Six hundred fewer tons of plastic in the environment in 2011: this is the green result that Benetton Group will achieve by introducing innovative, lightweight liquid wood clothes hangers – 100% biodegradable and recyclable – in place of the plastic hangers usually used to display garments. The eco-hangers, developed in partnership with the Fraunhofer-Institut für Chemische Technologie in Pfinztal-Berghausen (Germany), will gradually replace their plastic predecessors throughout the worldwide network of Benetton stores, says a Benetton Press Release.
The liquid wood hangers are just part of a far broader eco-sustainable business plan launched by Benetton in a context of attention to social issues. Benetton’s green journey includes two other tangible environmental sustainability programmes, involving organic cotton garments and eco-friendly paper shopping bags.
In the Benetton children’s collections, organic cotton already accounts for over 30% of all cotton apparel, and with the spring-summer 2011 collection, organic cotton garments will reach a total of 13 million across the Group’s various brands. These products are all certified according to the GOTS (Global Organic Textile Standard) ethical and environmental criteria, a worldwide benchmark that guarantees adherence to key organic standards in fibre production.
Read the Press Release
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