| NEWS REPORT / ONE WORLD SOUTH ASIA |
Chetna, Japanese Companies Help Farmers 'Grow Better, Trade Better, Profit Better'
Indian organic cotton farmers have a reason to smile as Japanese catalog retailer, Felissimo Corporation, is launching a ready-to-wear line that is made from 100 per cent fair trade organic cotton exported from India, says a report in One World South Asia.
Felissimo is also supporting the project called 'The Peace by Peace Cotton', which was started in 2010 in collaboration between Felissimo Corporation, Chetna Organic and Fair Trade Cotton Intervention Program. Its aim was to promote organic farming and fair trade in India by helping farmers go back to nature to 'grow better, trade better, and profit better.'
Under the Peace by Peace Cotton intervention, Felissimo is not only helping farmers to go organic but is also helping them educate their children by awarding scholarships to meritorious and needy students, and encouraging their enrollment in schools.
The program started in 2010. So far, Felissimo has assisted 1317 farmer households in 10 villages in Golamunda and Bhawanipatna clusters in Kalahandi to switch to organic cultivation.
Tatsuya Kasai, Manager, Felissimo says, “It is the buyer in Japan who supports organic, who is actually funding the program. We only try to inform them how their purchase of organic contributes to a larger cause in India, and it is this advocacy that brings in more consumer support to Peace by Peace Cotton.”
Photo & Image courtesy: Chetna Organic and Felissimo
To read the full story: Fashionably conscious: Japanese consumers help support cotton farmers in India
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