| NEWS REPORT / FIBRE2FASHION |
Saving Wildlife
Do U Speak Green’ an eco-friendly clothing brand promoted by the Shishir Goenka, has been credited as India’s first eco-friendly webstore of an eponymous name, says a news report in fibres2fashion. It uses only hand picked organically grown cotton which is dyed using environmentally safe natural dyes.
When fibre2fashion asked Shishir Goenka how he got the idea to launch this brand, he said, “Our inspiration for ‘Do U Speak Green’ came about due to the absence of smart looking clothing for the nature lover & also absence of organic clothing in India. Most importantly, I have a passion for wildlife & helping preserve our natural environment, hence the decision to contribute 10 percent of sales for the environment.”
‘Do U Speak Green’ also launched its new collection – ‘Stories of the Wild’. The collection with its hand printed images of wild animals is inspired by protection, conservation and respect for wildlife. ‘Stories of the Wild’ is created with organic cotton and bamboo fiber and only natural dyes and prints have been used.
Talking about the challenges, he said that in India, online sales still have a long way to go. Besides, people are not informed. They are not many people who are aware of the importance of organic clothing. Therefore a video showing how the cultivation of conventional cotton is killing farmers and damaging environment has been put up on the website.
To read the full story: Do U Speak Green' - Clothing with passion for environment
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