Tuesday, August 24, 2010

NEWS REPORT / NIKKEI

Itochu To Support Farmers' Transition to
Organic Cotton in India

Japanese trading house Itochu Corporation will seek to boost the output of organically grown cotton in India by providing financial aid to small farmers who give up the use of chemicals, reports Nikkei.

Accreditation for organic cotton production requires at least three years of chemical-free cultivation, with small producers facing dwindling income for that period. As a result, the trading house will pay a premium of 20-30% over regular cotton during the course of the transition.

Cotton grown during the changeover will be branded pre-organic. Last year, Itochu bought 400 tons of pre-organic cotton from some 900 farmers in northern India, and plans to buy 500 tons from 1,100 producers this year. With around 4,000 farmers wanting to make the switch to organic, Itochu plans to procure 1,000 tons from 2,000 producers in 2012.

Purchased pre-organic cotton will be shipped to Japan and elsewhere in raw cotton or thread form to be made into T-shirts, jeans and other products. Focusing on their eco-friendliness, the items will be marketed as high-value-added apparel to differentiate them from lower-priced offerings.

Source News Report: Itochu Promoting Organic Cotton Production In India
Photo Courtesy Itochu Corporation website
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NEWS FEATURE / ADWEEK

An Organic Expansion

Is Organic Cotton finally going mainstream. Is it moving out of the fringes of nice things to do and taking centre-stage as the way of fashion? A key to such mass shifts in consumer fashion behaviour is seen only when new trends extend beyond the clothes horses and move on to a more 'universal' set of textiles and apparels, linen and upholstery. And that's what seems to be happening for organic cotton.

An Adweek feature on Greensource, the eighth largest maker of organic clothing on the planet, with revenues in excess of $50 million, chronicles the story that began six years ago with a shipment of yoga tops to to Sam's Club, Walmart's warehouse club unit.

David Basson, the CEO of Seattle-based Greensource Organic Clothing Company, makes the point that with huge retailers finally catching on, it's only a matter of time before organic clothing goes mainstream. "Consumers understand the issues," he says. "They want to take care of the planet. Once people get into it, they're not going to go back."

Adweek points out that the numbers are out there to support Basson's prophesy:

Not long ago, the mere mention of organic apparel conjured images of Woodstock-era hippies clad in hemp belts and Birkenstocks, mashing up a fresh batch of granola. But such clichés -- if they were ever accurate -- are far from the reality now.

Between 2008 and last year, while recessionary cutbacks in household spending saw overall sales of apparel and domestic textiles drop by 7 percent, sales of organic cotton grew by double digits -- 35 percent to be exact -- according to the trade group Organic Exchange. In fact, organic cotton's annual growth rate has grown steadily for a decade now: 40 percent on average each year since 2001. Organic apparel is currently a business worth $4.3 billion; by next year, it's expected to hit $6 billion.

Read "Moral Fabric: Clothiers Go Organic" in the Adweek
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Monday, August 23, 2010

PRESS RELEASE / BIOFACH 2011

BioFach 2011 To Celebrate Organic Cotton


Green fashion is on the road to success and global representatives from the organic sector meet once a year at BioFach, the World Organic Trade Fair at the exhibition centre in Nürnberg. Altogether 2,557 exhibitors and 43,669 trade visitors attended the last event.


From 16–19 February, the Textil-Area at BioFach 2011 will have a gathering of suppliers and visitors with interests in natural textiles and eco fashion. This year’s special area continued the success of the premiere with a total of 47 exhibitors present. A real highlight this year were the daily fashion shows, which will take place again in 2011 following their successful first edition, says a BioFach 2011 Press Release.

Buyers will be able to view new products and trends from the green fashion market at the BioFach and Vivaness exhbitions in Nürnberg from 16–19 February 2011. In addition, the Textile Forum sessions will be held simultaneous with the annual BioFach Congress.

 Press Release: BioFach 2011: Green fashion increasingly catching on
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Thursday, August 19, 2010

PRESS RELEASE / VAN HEUSEN

Van Heusen Organic Shirts Fund Tree Drive

In India, Van Heusen had introduced an ECO Range in April this year – a 100% organic line of shirts made of 100% organic cotton, untreated cotton seeds and natural dyes.  As part of this initiative, Van Heusen had committed to give 1% of its sales of the Eco line to “Trees for Free’’ an organization committed to increasing the green cover on this planet. In essence, every eco shirt purchased meant more trees planted.

The sole aim of ‘Trees For Free’ organization is to plant and nurture trees in public spaces for the benefit of all. Till date, they have planted over 21,000 saplings in the city of Bangalore.

Living up to the commitment, Mr. Shital Mehta, COO, Van Heusen today presented a cheque of Rs 4.5 lakh, a part of the revenues from the sale of Eco line, to Ms. Janet Yegneswaran, President of ‘Trees for Free’ at the company’s head office in Bangalore, says a Press Release.


For the full Press Release
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Saturday, August 14, 2010

NEWS REPORT / THE NEW INDIAN EXPRESS

The Ethicus of Organic Fashion

There is a new breed in town in India: The organic entrepreneur. People who have looked at their business with fresh eyes and tied it back to the millennia of tradition of caring for the earth, the soil aand the rooted Indian approach of balance between nature's elements. One such story being told in the Indian Express by
Vijayalakshmi Nachiar of Ethicus who is promoting her ‘ethical fashion’ brand from Appachi Cotton. Vijayalakshmi ties up her story with the fate of the weaver community and India’s handloom industry.

According to the Indian Express, the Ethicus story began in the sleepy town of Pollachi, Tamil Nadu, where a young and self-motivated couple, Mani Chinnaswamy and his wife Vijayalakshmi, the former with a graduate degree in management from the US and the latter with a graduate degree in textiles from Mumbai, inherited a three-generation old cotton business that was steeped in tradition, Appachi Cotton.

They worked on the concept of ‘inclusive and sustainable growth’ and adopted an innovative integrated contract farming model for cotton which helped ensure income for thousands of marginal farmers in the cotton production supply chain.

Mani started organic farming in the Kabini region in Mysore, which is an eco-sensitive area, involving 185 farmers which is now a certified organic farm. “To grow organic cotton in the region is ecologically viable as the Pollachi-Kabini region is home to a wealth of flora and fauna, including a tiger reserve and an elephant sanctuary that are under dire threat from synthetic genetically modified cotton cultivation which is contaminating the fragile forest reserves with its heavy use of chemicals,” says Vijayalakshmi.

The couple says there is a social stigma associated with farming. And traditional crafts like weaving are looked down upon. So the weaver community does not want their children to take up weaving but go for IT-related jobs. But Mani is encouraging these communities by ensuring that all players in the value chain, be it the environment and local wildlife, the farmers, the weavers, the centuries-old traditions, future generations and ultimately the very nation are taken forward to a better life.

Read the story here in The Indian Express
Photograph: www.ethicus.in
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Saturday, August 7, 2010

NEWS REPORT / SUNDAY MID-DAY

India's Online Organic Store

Do U Speak Green is India’s first 100 per cent organic clothing webstore and markets apparels made from organic cotton, bamboo, even eucalyptus viscose. “I am a wildlife and nature enthusiast, and have been in the business of exporting natural fabrics. The time seemed right ripe for an organic clothing line for India, since there was nothing like it here,” says the Mumbai-based entrepreneur Shirish Goenka in a report in the Sunday Midday.

“Most cotton farmers in the country don’t possess protection that’s necessary when dealing with pesticides. Most of them suffer from related illnesses, and some of them succumb due to prolonged exposure. Buying organically grown cotton means you are doing them a favour.” Organic cotton grown without chemicals is also better for the soil since soil fertility and therefore, yield, increases progressively over the years. As part of their commitment to the environment, Do U Speak Green donates 10 per cent of profits to the Bombay Natural History Society (BNHS), which uses the funds for conservation and plantation projects. The brand also retails at the BNHS office.

Read the Midday Story "Walk & Wear the Green Talk"
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Thursday, August 5, 2010


India's Green Entrepreneurs

Across the world, India's 'green entrepreneurs' are building on the country's large organic and sustainable cotton-growing base to build enterprises both at home and abroad.

In Freemont, California, the Green Creation founder Smitha Prasad knew the demand for organic baby clothing first hand, having searched for affordable products to the point of frustration for her two young children.

According to the IndUS Business Journal, Prasad launched The Green Creation in March. The Fremont, Calif.-based company designs and manufactures organic cotton clothing products. Currently its focus is on baby clothing: bodysuits and pants for infants and T-shirts and pants for toddlers. The company also sells baby accessories such as wash cloths, bibs, towels and blankets. The Green Creation is trying to keep prices as low as possible with all clothing items set at $13.99 and accessories ranging from $4.99 for wash cloths to $29.99 for blankets, currently the company’s most expensive item.

The clothes are manufactured in India in two factories, one in Kolkata and on in Tamil Nadu. The clothes are shipped out of a distribution facility in Fremont.

A similar inspiration lay behind Sameer Joshi's starting of the Funkoos Organic Baby Apparel line. When he started looking for organic clothing for his own newborns in 2008, he came away disappointed with the consistent combination of high prices and low quality they found. He and his co-founders got entrpereneurial and started Funkoos Organic Baby Apparel in order to give new parents the choice of high quality, affordable organic clothes for their young children.

Funkoos has local representatives in India where its products are manufactured and the quality control products on the assembly lines during manufacturing helps keep quality high and lower prices by reducing the risk of rejection during the final inspection phase, says Sameer Joshi in an interview to greenbuildingpro.

In India, entrepreneurs are going back to India's Khadi roots to propagate sustainable cotton. MINC fashion store in Bangalore is promoting eco-friendly fashion by using organic cotton, vegetable-dyed fabrics, and khadi.

Mini Shibu, a post graduate in apparel design from NID, and her husband Cdr (Rtd) Kochery C Shibu launched MINC, an eco-friendly fashion store for women. The concept “was to promote eco-friendly fashion, working with khadi fabrics, organic cotton and vegetable-dyed fabrics, while supporting a social chain of tribal cotton farmers, weavers and dyers community, therefore, trying to facilitate a healthier environment” , says the DNA.


The store offers MINC toujours and MINC petite for young girls and tweens, which are the labels from the studio Mishan designs in Bangalore.

The sustainable cotton story is not limited to retail chains. Cotton yarn manufacturing companies in India are also finding strong market support for sustainable cotton.  Cheslind Textiles Ltd., a maker of cotton yarn that supplies to brands including Victoria’s Secret and Calvin Klein, has increased production of organic cotton yarn by 33 percent to meet rising demand from Wal-Mart Stores Inc. and lingerie retailer Victoria’s Secret, reports Bloomberg. 

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Wednesday, August 4, 2010

PRESS RELEASE / ORGANIC EXCHANGE 

Organic Exchange to Host Sustainable Textiles Conference

Over 300 international representatives will meet in New York City, New York USA October 27-28, 2010, to attend the 2010 Organic Exchange Sustainable Textiles Conference (www.organicexchange.org), according to a Organic Exchange press release. Participants will include those involved in making key decisions on sustainable textiles including; brands and retailers, manufacturers, farmers and producers, academics, NGO’s, and certifiers.

Attendees will learn about and discuss best practices, emerging issues, and strategies to improve sustainability of textiles, and organic cotton. An exhibit area will demonstrate and profile the best of sustainable fibers and technologies. Organic Exchange will host a separate one-day seminar focused on organic cotton on Friday, October 29.

The 2010 annual conference will also see introduction of the new OE (complete with a new name and logo) which will to help navigate through the shifts in the textile marketplace with an array of services and products.

Yvon Chouinard, Chairman and Founder of Patagonia, will provide insight on transparency during his keynote address. Other plenary speakers include: Eileen Fisher, designer and owner of fashion leader Eileen Fisher, Inc., and Tensie Whelan, President of Rainforest Alliance. Workshop speakers include leading experts in environmental footprinting of textiles, water conservation and management in the textile chain, eco indexing, environmental issues in dyeing and finishing, natural textiles, recycled textiles, bio-based textiles, ensuring product integrity claims, understanding the regulatory landscape, and more.

The conference is sponsored by Anvil Knitwear, ICCO, Lenzing, Nike, Orta Anadolu, Pratibha Syntex, Patagonia, Egedeniz Tekstil A.S., Eileen Fisher, Esquel, Genencor, Greensource, Hemp Fortex, Huntsman, Nordstrom, PT Indorama, Texas Organic Cotton Marketing Cooperative, Disney Consumer Products, and EcoTextile News.
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Thursday, July 29, 2010

NEWS REPORT / TIMES OF INDIA

Indian Apparel Going Sustainable
Sustainable cotton is creating space in India, a market that has been relatively innocent on issues of sustainability despite being the leading producer of organic cotton. From large brands such as Arrow and Van Heusen to new brands on the rack including Chennai based Appachi Cotton with its Ethicus brand, organic and sustainable cotton as well as ethical fabric is here as retailers increasingly appreciate the inherent value of better practices in agriculture and the farm to fashion value chain.

Reports the Times of India,  that while sustainable cotton has started making its presence felt, a combination of price and certification stay as barriers to a proliferation of sustainable cotton apparel. Among those putting sustainable cotton and ethical trading on the India map are people like Mani Chinnaswamy, Managing  partner of Appachi Cotton, who owns the Ethicus brand. "We grow organic cotton and do the ginning and weaving
following eco-friendly practices," Mani Chinnaswamy told Times of India. Labourers and weavers are paid fair wages and their children educated for free in schools in Zamin Uthukuli village, Pollachi, in western Tamil Nadu.
Van Heusen's line is an acknowledgement of consumer preferences. "In the last few years, people have become more conscious about going green. We've always procured from suppliers with fair trade certification. We were giving out recyclable bags but decided to go a step further and create a 'green' shirt," says Shital Mehta, COO of Van Heusen, a brand from Aditya Birla Group's Madura Garments.

Suresh J, CEO of Arvind (brands and retail), which has brands like Arrow and Flying Machine under its umbrella, told the Times of India that most of their factories have been approved by the international organisation Business Social Compliance Initiative. This means the company spends at least 10 per cent to 15 per cent more on its back-end.

Indian manufacturers see going green as an inevitable choice. "The customer is open to the idea of spending a little more to make a responsible choice," says Chinnaswamy. "For a person in a city, a simple way to help the environment is to choose a product that's produced responsibly."

Read the full Times of India story Slip into a shirt, save the earth
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Wednesday, July 28, 2010

Malkha: The Freedom Fabric

Malkha, a pure cotton cloth made directly from raw cotton, is getting itself heard. And admired. Malkha cotton production has its roots in initiatives that followed droughts and consequent impoverishment and trail of suicide deaths of farmers in Andhra Pradesh in the late 1990s and into the middle of the past decade. Indebted farmers and weavers were left burdened with degraded and poisoned land loaded with pesticides while moncropping had resulted in an empty food basket. A combination of agencies and the Malkha Marketing Trust took on the task of preserving traditional techniques and indigenous cotton seed varieties.

Malkha is pure cotton cloth made directly from raw cotton in the village close to cotton fields and combines traditional Indian principles of cloth making with modern small-scale technology. Malkha is energy efficient, avoids baling and unbaling of cotton by heavy machinery and unnecessary transport. The lack of heavy and intense industrial processing results in Malkha having a beautiful texture, is soft, and keeps its shape for ages

The name Malkha was made up by combining the first syllables of mulmul and khadi. As Malkha production migrates to other states, the variants have started taking on new names. For example the malkha made at Magan Sangrahalaya, Wardha, wants to call itself  Magan Malkha. Malkha, in a sense, continues in the rich tradition of Indian cotton textiles which in their heydays had many different varieties of cotton fabrics. The names were many and varied, and part of the common vocabulary: bafta, nainsukh, dosuti, moree, jamdani, mulmul, chint [morphed into chintz], mashru, himru and many more

According to the Malkha Marketing Trust, Malkha fabrics are woven by skilled weaver families on handlooms in Indian villages from cotton grown by smallholder farmer families. The malkha process puts the intermediate stage of cotton spinning back in the village, making the entire textile chain from cotton to cloth village-based. The newly designed machines put sophisticated modern technology at the service of the village, on a human scale. They handle the delicate cotton fibres gently, avoiding the force and violence of conventional processing, keeping the springiness of the live fibres all the way into the cloth. That’s what gives malkha fabric its swing and drape. Malkha fabric is soft, it breathes, absorbs, holds colour, reflects its handmade heritage in its texture.

Malkha has become more than a mere quality of cotton fabric. It is fundamentally rooted in scaling up sustainable, ecologically friendly formats of processing cotton and yarn and seeks the ultimate goal of linking producers directly to buyers.

Today there are six units producing malkha cotton, styled as the freedom fabric, spread across the four states of Andhra Pradesh (Chirala, Khammam & Karimnaga), Karnataka (Bellary), Maharashtra (Wardha) and Kerala (Balrampuram). The Balarampuram unit is, incidentally, entirely run by women.

According to its blog,  the original malkha production unit was registered in late 2008 as a micro enterprise, the Kranti Nulu Vastrautpathi Vikraya Kendram which translates roughly as Revolutionary Yarn And Fabric Production And Sale Centre. It leveraged the local handloom culture of Chirala, using the existing skills of sizing, warping and of course the actual weaving. KNVVK is managed by the six machine operators [one more has been recently inducted] who buy the lint, turn it into yarn, send the yarn to the dye-houses, get the dyed yarn wound and sized into warps, and distribute warps and weft yarn to weavers. Weavers deliver the fabric to KNVVK who send it to Malkha Marketing Trust each month. KNVVK also handles all its own financial dealings, accounting and documentation, in fact all the business aspects of the enterprise.

Malkha, says its chief articulator, Uzramma, is ready to take on the world. “We are going to rule the world of cotton textiles. The way we make Malkha is energy-saving, eco-sensitive, socially responsible, and produces good clothes. What more do you need? We are going to change the world,” she says in a recent article by writer-journalist Shoba Narayan.

Says Uzramma writing in the Malkha blog, "The goal of the malkha initiative is to put all aspects of production, including management, in the hands of the producers, the people who do the actual work. In other words, to achieve true democracy in production. Unlike the corporate model, where almost the entire cadre of top executives is drawn from the elite sectors of society, the malkha model can be run and managed by people who do not have access to expensive education, or who do not come from a privileged or business background."



But the challenge for sustaining Malkha on a larger scale is quite apparent in Uzramma's writings in the Malkha blog. "Malkha has had an easy ride in the market till now, but there are bound to be shoals and quicksands in trying to match rural production, and that too by people unused to manufacture, to sophisticated urban markets that need on-time, quality goods. To add to our problems our own organization the Malkha Marketing Trust is seriously understaffed, and still in the learning stage."

"While urban customers have to juggle their deadlines and margins, rural malkha suppliers have to cope with transport strikes, the vagaries of the indigo vat, unexpected glitches in the newly minted pre-spinning machinery and the effects of 'development': The Dastkar Andhra master dyer tells us that pomegranate skin now comes from hybrid varieties which give a paler yellow than the desi. Unlike mass-production systems, malkha deals with people working independently at each stage: cotton farmers, yarn makers, weavers and dyers, all living and working in their own cycles that include seasonal variations - handweaving and natural dyeing are both affected by heat and humidity," she says.

She also points out that the greatest disadvantage which KNVVK and all the other Malkha production centres face is the lack of reliable electrical power. Not only are there long stretches of the day with no power, but there is no time-table for the power cuts, so that it is impossible to plan production.

"It's a long way to our ultimate goal of linking producers directly to buyers, and the first step is to get to know each other better," Uzramma writes.

Malkha has received financial support from the Andhra Pradesh Government's Society for Elimination of Rural Poverty (SERP) for Mini Spinning Units in Punukula, Paloncha Mandal of Khammam District, Chirala of Prakasam district and Sircilla of Karimnagar district. The Society for Elimination of Rural Poverty (SERP) is an autonomous society of the Department of Rural Development, Government of Andhra Pradesh.

The Decentralized Cotton Yarn Trust (DCYT) worked in collaboration with Vortex Engineering, Chennai, which has developed the “Micro Spinning” the technology and fabricated the micro-spinning machinery. Apart from creating rural employment, it is providing a profitable marketing outlet for cotton farmers of the area. SERP believes that scaling up of this project will create sustainable livelihoods in different production centers located in rural areas.

However, the challenge of converting a business to scale remains, given that there isn't enough financial support Writing in the Malkha blog, Uzramma points out, "Now here is the problem: Any business venture involving new technology needs a long period of support before it becomes self-supporting. In the conventional business world, this support is provided by venture capitalists, who look for eventual financial returns on their investments. But what Malkha needs is social investment, from investors who look for social rather than financial returns, who are prepared to invest their money in developing a just and equitable society...and that is what the malkha enterprise is searching for. The Gramaspinner technology is at the take-off stage: Only those familiar with the spinning process can appreciate the magnitude of the achievement. Now Malkha is waiting for a social investor who will see its potential and share its vision."

A portion of Malkha fabric is exported to Italy, France, Norway, the UK and the US, says Shoba Narayan, in her article in the Mint "Weaving a revolution, one piece at a time".

A French buyer for Hermès says in a letter posted on the blog," As a designer, I have been very attracted by the texture and aspect of the Malkha textiles, as well as the natural colors that you managed to blend in a very smart way, the subtil chiné effects. The fact that in Malkha, the cotton does not travel extensively, creating more pollution in India, but is treated locally, adds to the value of the product, its exclusiveness. Samples of the garments sent to Paris last month fair met a good response, so i will develop more of these products, as top-of–the-range creations are our niche. Congratulation to the Malka cotton developers for having created a line of products that meets our requirements, as far as quality, esthetic and ethics are concerned."

Indian fashion designer Mayank Mansingh Kaul is quoted by Shoba saying,“Malkha takes an interesting position because they are about handwoven cotton, not hand-spun. Hand-spinning is unsustainable. It costs Rs1,000 a metre and as a designer, it is hard for me to build that cost into my clothes. Malkha takes the best of both processes and creates a reasonably priced fabric that is getting rave reviews from international buyers but is also affordable for the local villagers who create it.”

Writes Shoba, while India is among the world’s largest producers of organic cotton, the problem, according to fashion designer Peter D’Ascoli, is that there are only three Dutch agencies which certify organic cotton and most of the cotton farmers cannot afford this certification. D’Ascoli worked in New York with Diane von Furstenberg for many years before relocating to Delhi. He is part of Kaul’s collective. “As a New York designer, I am so attracted to Malkha because it addresses two huge fashion trends that we need to focus on,” he says. “The desire for sustainable production; and the whole notion of fair trade and nurturing ancient crafts and ways. Malkha addresses both these trends in an authentic way. Two weeks ago, in New York, I showed Malkha fabric to Diane (von Furstenberg) and she had the same reaction as I.”

Photo Credits: Malkha Marketing Trust, Malkha Blog, SERP 
Read  Weaving a revolution, one piece at a time in Live Mint
Blog: Malkha
Website: Malkha: The Freedom Fabric and Handloom Development
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