Thursday, August 19, 2010

PRESS RELEASE / VAN HEUSEN

Van Heusen Organic Shirts Fund Tree Drive

In India, Van Heusen had introduced an ECO Range in April this year – a 100% organic line of shirts made of 100% organic cotton, untreated cotton seeds and natural dyes.  As part of this initiative, Van Heusen had committed to give 1% of its sales of the Eco line to “Trees for Free’’ an organization committed to increasing the green cover on this planet. In essence, every eco shirt purchased meant more trees planted.

The sole aim of ‘Trees For Free’ organization is to plant and nurture trees in public spaces for the benefit of all. Till date, they have planted over 21,000 saplings in the city of Bangalore.

Living up to the commitment, Mr. Shital Mehta, COO, Van Heusen today presented a cheque of Rs 4.5 lakh, a part of the revenues from the sale of Eco line, to Ms. Janet Yegneswaran, President of ‘Trees for Free’ at the company’s head office in Bangalore, says a Press Release.


For the full Press Release

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