| NEWS REPORT / SUNDAY MID-DAY |
Do U Speak Green is India’s first 100 per cent organic clothing webstore and markets apparels made from organic cotton, bamboo, even eucalyptus viscose. “I am a wildlife and nature enthusiast, and have been in the business of exporting natural fabrics. The time seemed right ripe for an organic clothing line for India, since there was nothing like it here,” says the Mumbai-based entrepreneur Shirish Goenka in a report in the Sunday Midday.
“Most cotton farmers in the country don’t possess protection that’s necessary when dealing with pesticides. Most of them suffer from related illnesses, and some of them succumb due to prolonged exposure. Buying organically grown cotton means you are doing them a favour.” Organic cotton grown without chemicals is also better for the soil since soil fertility and therefore, yield, increases progressively over the years. As part of their commitment to the environment, Do U Speak Green donates 10 per cent of profits to the Bombay Natural History Society (BNHS), which uses the funds for conservation and plantation projects. The brand also retails at the BNHS office.
Read the Midday Story "Walk & Wear the Green Talk"
No comments:
Post a Comment