Make Cotton Sustainable

PRESS RELEASE / MARKS&SPENCER

Working with the Green Agenda

Marks and Spencer (M&S) has launched its new range of eco-friendly clothes under its Indigo label called Indigo Green. A 15-piece-range made using organic or Fairtrade cotton and also sustainably sourced modal or Tencel. The clothes will be available at the stores with the ‘Spring-Summer 2011’ collection from April.

The designs will include bold tie-dye and batik prints as well as intricate embroideries in skirts and dresses. The denim variety made with fair-trade cotton are also inspired by seventies fashion and will be available in blues with white overtones.

Indigo Green is a part of Marks & Spencer’s Plan A: a sustainability programme. Plan A was launched in January 2007 with the ambitious goal of making Marks & Spencer products carbon neutral, extend sustainable sourcing, to be a fair partner, set new standards in ethical trading and help customers and employees live healthier lifestyles.

To read the full story: M&S Launches Environmental Private Brand Indigo Green