| NEWS REPORT /MORAL FIBRE |
Making An Honest Effort
As a textile company that uses hand spinning methods and no chemical dyes, Moral Fibre is contributing to sustainability in its own simple ways. The Ahmedabad, Gujarat based company produces fabrics that are eco-friendly and has low carbon footprints.
Moral Fibre uses the ‘Ambar charkha’ method of hand spinning. Each spinning machine is operated by hand, like a hand sewing machine. Most of the processes at every stage of garment production are done by hand. Since the fibre does not go fed into machines for its spinning and weaving, many chemical processes that are harmful to health are eliminated.
The company does not use petroleum scours, silicon wax, formaldehyde, anti-wrinkle agents and chlorine based bleaches to colour the fabrics. Natural dyes and natural oils are used instead. Organic fibres and natural dyes protect the workers and end users from allergies, illness and reduces water and air pollution.
“Working in an open market locally and internationally and using current marketing and promotion practices to promote the ‘almost carbon neutral’ fabrics energized by hands, Moral Fibre has found its niche,” says Mrs. Shailini Sheth Amin, the founder & CEO of Moral Fibre.
She also says, “Today, India has a significant role to play, with or without global pressure. We believe that new growth in the textile industry can be primarily based on people’s energy and renewable energy. By promoting a sustainable textile industry and Fairtrade in a committed way, India can emerge as a world leader. We can do this without costing our natural resources and harming the environment.”
Moral Fibre products are packed in cloth bags that can be re-used and also re-cycled boxes.
To read the full story: http://www.moralfibre-fabrics.com/sustainabilityagenda.asp
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