Make Cotton Sustainable

NEWS REPORT / NATURAL NEWS

Top Brands Driving Organic Cotton Demand

As customers are becoming more concerned about the environment, the demand for organic cotton is increasing sharply. Top textile brands like Nike and Levis Strauss are hence driving the change. It is a good trend considering the fact that big brands are trusted and known and therefore can play a big role in promoting organic cotton.

John Mowbray, editor of the magazine Ecotextile says, "There's a paradigm shift in the textile sector.” Three years ago, sustainability was not on the agenda. Now a lot of retailers and brands want to move regardless of what their suppliers think. They think consumers want transparency. Brands are driving change."

According to Natural News, in 2009, with a global recession producing a 7 percent decrease in the global apparel and textiles market, sales of organic products increased 35 percent. This is consistent with the average 40 percent yearly growth in the organic cotton apparel and home textiles market since 2001.

Organic cotton production increased 20 percent in 2009, and is expected to grow another 20 to 40 percent through 2011. Organic products are now offered by big brands Nike, Adidas and Levi Strauss, and are sold at discount stores such as Wal-Mart in the United States and Tesco in the United Kingdom.

To read the full story: Organic cotton suddenly in demand among top textile brands