Make Cotton Sustainable

PRESS RELEASE / GREEN SEWN

From Saris To Scarves That Help Plant Trees

Sustainability and eco-friendly fashion is taking many routes to the market, all the way from changing practices in fields to raising consumer awareness. A second, and increasingly vibrant, trend is the emergence of recycling apparel and making them fashionably trend.

One such imaginative enterprise that is both recycling and creating green spaces is GreenSewn, a Ft. Lauderdale company that recycles old vintage saris into one-of-a-kind and limited-edition scarves and wraps. The company recently announced that they have planted over 12,000 trees as a result of sales to date.

GreenSewn plants 10 trees with the purchase of every scarf or wrap, in partnership with Trees for the Future, a non-profit group dedicated to restoring degraded lands in communities around the world through agroforestry education and the planting of beneficial trees.

Dan Shir, GreenSewn president and founder said, "we are proud and deeply grateful to all our customers and colleagues who supported us from startup to this point. Our customers are thoughtful, conscious consumers, and it is rewarding to to produce and sell a beautiful, sustainably made product that is not only recycled, but gives something back to the planet via our "buy one plant 10" tree program."

GreenSewn rescues beautiful old vintage silk saris that would otherwise be discarded and "reincarnates" them into authentic, gloriously colorful, limited edition eco-chic fashion statements. Each scarf or wrap contains elements from as many as 7 different saris, giving each piece has it's own genuine, special history and charm.

Production is done in small batches entirely by hand, hand twisted and sun dried after an all natural eco friendly cleansing bath in soap nuts. The end result is a vibrant "masala" blend of colors, pleasing to the eye and nourishing to the soul.

GreenSewn is an eco fashion design company that creates unique eco-chic one of a kind scarves by recycling old vintage saris. A sari is a long (usually 15 feet or more) garment worn by women in India. The recycled vintage sari scarves are colorful, intricately patterned, and sometimes have intricate gold "zari" work hand woven into the borders. GreenSewn says it collects the softest and prettiest old saris and lovingly recycles them into luxurious, authentic, ultra limited edition and gloriously colorful green fashion creations that are both sexy and sustainable.

GreenSewn was started by Dan Shir, a 25 year shoe industry veteran based in Ft. Lauderdale, Florida. Wanting to produce something more green and meaningful, Dan and his longtime agent in India started GreenSewn. Production is done at our workshop near New Delhi, using locally sourced hand-selected vintage saris.

According to the website of GreenSewn, "Widespread destruction of our forests worldwide destroys habitats and is a major cause of global warming. We believe that sustainable agriculture and re-forestation of degraded lands are essential to the long term health of our planet. Trees For the Future is a non profit organization that since 1989 has promoted the practice of agro-forestry through their tree planting and education programs worldwide."

Press Release: "Born Again" Sari Eco-Fashion Helps Plant 12,000 Trees
Website: http://greensewn.com
Photo Courtesy: http://greensewn.com