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NEWS REPORT / WILLS LIFESTYLE INDIA FASHION WEEK

WIFW Ramp Stories Of An Organic Turn

The recently concluded Wills Lifestyle India Fashion Week (WIFW) in New Delhi, India, had a fair spread of organic couture on the ramp. With the international market for eco fashion growing, Indian designers are also coming up with their green collections.

Each label carries a story that connects to a real change at the farmer level. While Samanth Chauhan's work has contributed to the revival of the Bhagalpur handloom silk industry, Joyjit of the label Ela (or goddess earth) made his debut at the WIFW exhibiting his organic line at the exhibition area. He told IANS that the idea of displaying his line at this business-to-business platform was to promote organic cotton so that farmers benefited out of it.

Designer Anita Dongre furthered her ongoing effort to support sustainable fashion with her 'Fair Trade organic cotton' collection. Her collection called 'Grassroot' included beautiful summer dresses which were comfortable and stylish at the same time, reports the Times of India.

Designer Wendell Rodericks’ collection ‘The Kunbi Tribe’ used cotton and silk dyed with colours indigenous to the eponymous Goan community. According to PTI, Rodericks says "Kunbi salaries are about fashion with compassion. The production of kunbi saris showcased in my collection are reviving a lost weaving technique and the clothes have not been made at the expense of nature."

Read stories on WIFW
Photo Courtesy: Anita Dongre Website
It’s time for ethical fashion:PTI/Hindustan Times
A lovely 'Grassroot' collection by Anita: Times of India
Organic cotton and silks get rave reviews: IANS/Times of India