| NEWS REPORT / TORONTO SUN & ECO FASHION WEEK |
Vancouver Gets Ready For Eco Fashion Week
A selection of the best eco-designers from around the world will come together to showcase their latest collections of environmentally friendly, trend-setting fashion. With collaboration from designers, buyers, models, agencies, fashion directors, trend setters and media, the message is global.
EFW will be held biannually and will focus solely on environmentally friendly designers and practices.
According to the website of EFW, there is a growing shift in the fashion industry to include the well-being of the environment into its practices and Vancouver has become widely known as a haven for independent designers who are committed to using recycled, organically grown, and locally produced fashion. A direct effect of EFW will be to stimulate the growth of eco-conscious fashion and accelerate the industry’s renaissance into the environmental age.
The world’s best eco-designers will gather in Vancouver to showcase the newest in environmentally friendly fashion, reports the Toronto Sun. Eco Fashion Week (September 27 to 30) will celebrate responsible style, refine sustainable industry practices and inform consumers about the benefits of eco-friendly fashion. EFW will showcase designers that incorporate recycled materials and organic, renewable materials in their designs.
Supermodel and environmentalist Gisele Bündchen is Goodwill Ambassador for the Environment for Eco Fashion Week. Working with SIGG Canada, Gisele will launch a new designer water bottle at the event, which promises to be plastic bottle-free.
Stella McCartney leads the pack of well-known designers who are walking the fashion talk, including Marc Jacobs, Narcisco Rodriguez, Donna Karan, Burberry, Jil Sander, Versace, Ralph Lauren, and Calvin Klein, says the Toronto Sun.
Erika Mullens is another young Canadian designer who is incorporating her concern for the environment with her love for fashion. Her fashion line, Fever Resort & Cruisewear, is functional, fashionable and affordable. Garments are made from environmentally friendly fabrics that travel well and require minimum care, saving both effort and energy.
“We challenge our customers to look behind the label to understand why and how a garment has been made,” said Mullens. “The way we manufacture and market our products illustrates our ongoing commitment to the environment.”
Industry expert Carly Stojsic will present key insights and research into ecofashion, forecasting trends for 2011-2012. Ecofashion has grown to encompass a movement within the fashion industry; emphasising the importance of environmental consideration, ecofashion supports a shift in conventional practice. Stojsic is Canada’s Market Editor at Worth Global Style Network (WGSN), and at EFW, she will showcase ecofashion. Eco as Movement, not Trend will secure the place of ecofashion within the industry.
Read News from the Eco Fashion Week
Read "Vancouver gets eco chic" in the Toronto Sun
Photo Courtesy: Eco Fashion Week
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