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The Eco-Friendly Shirt
Abby Luby, a freelance writer in Hudson Valley in an insightful piece written 'Is your shirt eco-friendly' for poughkeepsiejournal makes the point that the reason why
designers and retailers are moving to organic has less to do with
being 'fashionable' and with it and more to do with the genuine
concern about sustainability of growing cotton.
Writes Abby Luby in her piece,"Perhaps it's less about being fashionably "with-it" and more about how fabric is made, from growing the plant to the finished dress on the rack. Take cotton. To grow conventional, nonorganic cotton, farmers use more pesticides and insecticides on cotton plants than on any other crop, according to the USDA's 2008 Agricultural Chemical Usage report."
Abyy explores the world of fashion and retail and points out that the big change has come in organic being now available at affordable prices at outlets such as and not staying restricted to a pricey, organic designer-chic clientele.
"A few years ago, organic designer-chic was very pricey, but today, more natural-fiber apparel is being sold at affordable prices at places such as Wal-Mart and Target."
Abby points that while there stays a significant price differential, there is also a value difference: "There is still a price difference between organic and nonorganic cotton. Bell said an organic cotton T-shirt sold at Mountain Tops goes for about $20 as compared to a conventional cotton T-shirt sold in a mall store for $5. The advantage for the buyer is that organic cotton lasts more than 100 washings, while conventional cotton breaks down after only 10 or 20 washings."
Photo Courtesy: H&M Garden Collection
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