Make Cotton Sustainable

PRESS RELEASE / MOTHER EARTH

Mother Earth unveils fair trade certified t-shirts made from Agrocel Cotton
Future Group affiliated store, Mother Earth has partnered with Shop for Change, a fair trade organization, to launch India’s first Shop for Change certified products. The Shop for Change certified cotton in the t-shirts is from farmers from Agrocel Industries Ltd. and Chetna Organic Agriculture Producer Company.

Shop for Change has launched the fair trade certification with Mother Earth t-shirts. The range will be available across all Mother Earth stores in India. The t-shirts are available in 5 colors – black, white, blue, maroon and beige and cost
Rs. 399/-


The Shop for Change certified t-shirts abide by fair trade standards, thus ensuring that cotton farmers receive a fair deal for their produce.

Shop for Change is a Section 25 not-for-profit company, established to build on successful international models of fair trade certification and marketing, has already certified 2,500 cotton farmers.

Gul Panag, Indian actress and an active supporter of Shop for Change said,
“Consumers should value the concept of fair trade, as we have the power to make a difference to the lives of farmers. Initiatives like the fair trade certification that Shop for Change offers will revolutionize the face of agriculture in India, empowering farmers to make better lives for themselves and care for the environment. I strongly support Shop for Change and feel deeply for this initiative, as I believe that just by being conscious consumers we can make a big difference. I am sure that thinking consumers are going to support Shop for Change by looking out for Shop for Change certified products that contribute to a fair system in India.”

Shop for Change had recently tied up with leading Indian designer, Rina Dhaka. The designer included a Shop for Change certified garment in her spring Delhi Fashion Week collection, which was made with fair trade certified cotton. The Shop for Change certified Mother Earth t-shirts will make fair trade products more accessible to consumers, who wish to support the initiative of Fair Trade.

Mother Earth, a design led craft based company, is a joint initiative by Industree, which operates out of Bangalore, and Future Group. They have stores in Bangalore, Kolkata, Mumbai and Delhi.
Shop for Change has received initial financial backing from the European Union and the Dutch foundations ICCO and Hivos. The Shop for Change certified cotton in the t-shirts is from farmers from Agrocel Industries, Ltd. and Chetna Organic Agriculture Producer Company.